Marketing and promotions

Marketing and promotions on Prime Video is self-service, and offers content partners rich, direct-to-consumer (D2C) style capabilities to optimize their performance with Prime Video customers. Some of the tools available to content distributors are invite-only and available exclusively to managed contract partners.

Before submitting content through Prime Video Slate, please note the following:

• You may only promote/market your titles via digital marketing (social media posts, websites, and so on).
  
  • You may only promote titles that are live in the Prime Video catalog.
  • You may only use the text “Available on Prime Video.”
  • You may not use the Amazon or Prime Video logos.
• You may not publish printed advertisements (like billboards, stickers, pamphlets, and so on).
• You may not issue press releases.

Each of the following sections provides valuable insights for marketing and promoting your titles on Prime Video.

Self-Publishing Contract Partners:

• Marketing guidelines
• Market and link to your titles
• Social media and press release guidelines
• Entertainment Spotlight Ads
• IMDb and customer reviews

Managed Contract Partners:

• Storefront overview: Invite only
• Outbound marketing overview: Invite only
• Marketing artwork reference
• Promotions overview: Invite only