Entertainment Spotlight Ads - Prime Video Tech Docs

Entertainment Spotlight Ads

Last updated 2024-12-16

Important: This content applies to Self-Publishing Contract Partners.

Entertainment Spotlight Ads let you create and manage ad campaigns on Fire TV and Prime Video to acquire and engage viewers. Create campaigns with preexisting creatives, self-optimize campaigns, and review performance in online reporting tools.

Note: This feature is currently available for content providers in the United States, United Kingdom, Germany, France, Italy, Spain, Sweden, Netherlands, Mexico, Brazil, Canada, and Australia.

Ad placements

Entertainment Spotlight Ads let you promote titles in the Sponsored row of the Fire TV and the Prime Video UI. Ads are served in an auction format, with eligible ads competing against each other using pre-specified bids. Each slot in the Sponsored row is auctioned individually. Bids are set as part of the campaign creation process, but bids can be changed any time from the All campaigns page inside the Amazon Advertising Console. Bid adjustments are reflected within minutes of changes.

Example of Fire TV sponsored ad placement on a screen

Available ad placements

Our ad product is available for Sponsored Tiles (Fire TV and Prime Video), Sponsored Screensaver (Fire TV), and Feature Rotator (Fire TV). Ads can run in all marketplaces (except in Sweden, where we only offer Sponsored Tiles).

Get started

First, click to register for an Entertainment Spotlight Ads account.

    Next, set up your campaign on the Create campaign page.

    1. First-time advertisers must set up a payment method. Click Go to Billing and payments at the top of the page to set up your preferred payment method.
    2. Click Create campaign.
    3. Add your Campaign name, Start and End dates, and Daily budget.
      You can also choose no end date to run your ad campaign continuously.
    4. In the Products section, search for your title and select it to add it to the campaign.
      The Preview section shows what your ad will look like on Fire TV. Your creative is automatically selected based on the tile image of your title.
    5. In the Bidding section, enter the maximum you’re willing to pay when a viewer clicks your ad (cost-per-click).
    6. In the Targeting section, select from the provided targeting categories to reach specific audience segments.
    7. When you’re finished, select Submit for review.
      Our moderation team will review your campaign within 48 business hours.

    View and edit campaigns

    From the All campaigns page, you can view current and past campaigns. You can adjust active campaigns and view performance reports. Click into an active campaign to edit campaign-specific settings.

    When editing an active campaign, you can adjust the campaign name and details, refine audience targeting, adjust budgets, and change campaign end dates.

    Campaign metrics

    View and export custom performance reports directly from the Advertising console’s All campaigns page. Select the Columns dropdown list to edit columns displayed on the report. Click Export to download reports.

    Customize reports with the metrics shown in the following table.

    Report fieldsDescription
    CampaignsCampaign name.
    StatusStatus of campaign, whether it’s running or not.
    Start dateDay campaign starts.
    End dateDay campaign ends.
    BudgetSpecified campaign budget.
    SpendAmount of click charges for campaign.
    ImpressionsCount of times ads were displayed.
    ClicksCount of times ads were clicked.
    CPCAmount paid per click.
    Detail page viewsCount of times detail page viewed.
    Video streamsCount of times video streamed.
    Cost per video streamAmount paid per stream.
    Video completesCount of times video completed.
    Video completion rate (VCR)Rate at which a started video completed.
    SalesAmount of revenue generated from ad.
    RentalsCount of rentals.
    PurchasesCount of purchases.
    Average Cost of Sales (ACOS)Spend divided by sales.
    Return on Ad Spend (ROAS)Sales divided by spend.
    Subscription sign-upsCount of subscription sign-ups.
    Cost per subscription sign-ups (CPSU)Spend divided by subscription sign-ups.

    Frequently asked questions

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