Important: This content applies to Self-Publishing Contract Partners.
Market your titles
The Marketing guidelines provide helpful tips and suggestions for the promotion of your title to effectively drive engagement and success for your content on Prime Video Slate.
Marketing instructions and logo and brand usage guidelines must be followed at all times. Prime Video branding and Amazon Marks are permitted only for digital marketing on social media and web. Any other use is not permitted and may result in your title being blocked from publication, forfeiture of license fees, and termination of your account.
Link to your titles
You can add direct links to your Prime Video detail pages to your website or marketing materials. Each title has a unique Amazon Standard Identification Number (ASIN) in each published marketplace and requires a different link for each location.
Go to an Amazon website that corresponds to where your video is published.
Location URL United States https://www.amazon.com United Kingdom https://www.amazon.co.uk Germany https://www.amazon.de Japan https://www.amazon.co.jp - Search for your video by title.
- Click the title to open the video’s detail page.
- In your web browser’s address bar, look for the 10-character ASIN after /dp/ in the URL.
For example, if you see https://www.amazon.com/dp/B00I3MPZUW, copy B00I3MPZUW. Don’t copy any other characters before or after the ASIN. Add the ASIN to the matching location URL as shown, in place of the letters ASIN.
Location URL United States https://www.amazon.com/dp/ASIN United Kingdom https://www.amazon.co.uk/dp/ASIN Germany https://www.amazon.de/dp/ASIN Japan https://www.amazon.co.jp/dp/ASIN
Note: For episodic titles, ASINs are available for a season, but not an episode.
For channels, we provide a direct marketing link when your channel is published.
- In your videos, click Channel.
- Under Direct marketing link, copy the URL.
