Important: This content applies to Self-Publishing Contract Partners.
All marketing for Prime Video Slate titles is self-serve, which gives you the opportunity to connect with your audience and drive engagement for your content, subject to these marketing guidelines. If you’re distributing titles on behalf of a third party, please make sure that the third party also adheres to all marketing guidelines.
Failure to adhere to the following guidelines and requirements will lead to the immediate removal of your content from Prime Video. If you have a question about whether you are correctly promoting your content, please email Amazon Slate support.
- Don’t use the Amazon logo in any promotions for your titles.
- Only engage in digital marketing with the appropriate copy. Prime Video Slate content providers are authorized to use only the text “Available on Prime Video” in their copy, and only in digital media (social posts, emails, blogs, and so on).
- No physical marketing of any kind. Printed marketing and advertisements are prohibited (including billboards, stickers, pamphlets, and so on).
- Only promote titles that are live in the Prime Video catalog.
- Only promote the availability of your title on Prime Video. Any other express or implied association between Amazon and you or your title will lead to immediate removal of your content from Prime Video.
Any use of the Amazon brand, logos, and trademarks (“Amazon Marks”) is subject to the restrictions set out in this guide, the Amazon Trademarks Guidelines, your Digital Video License Agreement, and any other terms, conditions, or policies that Amazon may issue from time to time that apply to the use of the Amazon Marks (together the “Guidelines”).
Strict compliance with the Guidelines is required at all times, and any use of an Amazon Mark in violation of the Guidelines will automatically terminate any license related to your use of the Amazon Marks and may result in removal of your title, forfeiture of license fees, and termination of your account. Amazon reserves the right, exercisable at its sole discretion, to modify the Guidelines and/or the approved Amazon Marks at any time.
