Important: This content applies to Prime Video Direct content providers.
Social media guide
You can engage with your existing audience to promote your content available on Prime Video (for example, using social media). But it’s critical that your posts and promotions use accurate Amazon branding and approved language.
Download the Social Media Guide (English only) for more information and tips.
Press release requirements
- All press releases mentioning Amazon and Prime Video must be submitted to Prime Video PR at PVD-PR@amazon.com. Please allow 10 business days for review.
- Before submitting your release for review, please follow the guidelines closely. The next section contains best practices to develop your press release, including a template.
- You may not distribute your press release mentioning Prime Video and/or Amazon before you have received approval from Prime Video PR. Also, you may not issue your release until your title is live on Prime Video.
Develop the press release
Your organization is responsible for drafting and issuing the press release. Prime Video doesn’t write press releases and these aren’t joint announcements.
Before submitting your release for approval, review the following checklist to ensure that your release fits all the criteria. This will limit delays during the review process.
The release should not:
- Use the terms “partners” or “partnership” to describe the relationship.
- Refer to Prime Video Direct (PVD) or Prime Video Slate as the destination to view your content. Remember, PVD and Slate are business-facing content submission and licensing services. These are not viewing destinations.
- Include a quote from a Prime Video executive.
- Refer to your title as an “Exclusive,” “Special,” or “Original.”
- Disclose proprietary information about Amazon.
- Include viewership projections or information.
- Refer to the Amazon stock ticker symbol (AMZN).
- Use the “About Amazon” boilerplate. It’s reserved for Amazon releases only.
- Make claims about someone or something being “the best,” “first,” “only,” and so on.
Press release template
Use this template as a guide when drafting your press release.
Please keep your release to 1.5 pages or less.
Headline example:
[Insert Title] Now Available on Amazon Prime Video
Paragraph 1:
Include date of release and overview of the news.
Example: Month XX, 20XX – [Insert title] is now available on Prime Video as part of the Prime Video Direct content submission portal in X countries/regions.
Paragraph 2:
Summary of the title/synopsis and cast members information, if relevant.
Paragraph 3:
Quote from cast, producer, or director.
Note: Prime Video will not provide a quote.
Paragraph 4
Link to landing page.
Example: For more information about [insert title], go to [insert website].
Paragraph 5
(optional): Boilerplate/”about” section.
Note: Use of the Amazon or Prime Video boilerplate isn’t permitted.
Paragraph 6
(optional): Contact information
- First Name Last Name
- Title
- Company
- Direct phone number
- Email address
Press release approval process
- Press releases must be submitted as a Microsoft Word document to PVD-PR@amazon.com. Allow 10 business days for approval and review the checklist under Develop the press release before submitting. Also, use the Press release template as a guide to avoid delays.
- We will track our changes and send the press release back to you. Please make the noted changes and send us a final copy of the approved release for our files prior to distribution.
- Due to the high volume of requests, if edits aren’t incorporated in the second review round, we will not approve the release for distribution.
- Don’t issue your release until your title is live on Prime Video.