Social media and press release guidelines

You can engage with your existing audience to promote your content available on Prime Video (for example, using social media). But it’s critical that your posts and promotions use accurate Amazon branding and approved language.

Download the Social Media Guide (English only) for more information and tips.

• You may issue a press release to promote your title, but it must follow the guidelines outlined in the next section, which contains best practices to develop your press release, including a template.
• You may not issue your release until your title is live on Prime Video.
• If you do not follow the guidelines outlined in the next section, Prime Video reserves the right to request the removal of your press release and/or your title from Prime Video Direct.

Your organization is responsible for writing and issuing a press release. Prime Video doesn’t write press releases on behalf of your organization, and press releases should not be framed as joint announcements between your organization and Prime Video.

Before issuing a press release, please review the following checklist to ensure that your release fits all the criteria.

The annoucement should not:

• Use the terms “partners” or “partnership” to describe the relationship between your organization and Prime Video.
• Refer to Prime Video Direct (PVD) or Prime Video Slate as the destination to view your content. Remember, PVD and Slate are business-facing content submission and licensing services. These are not viewing destinations.
• Include a quote from a Prime Video executive.
• Refer to your title as an “Exclusive,” “Special,” or “Original.”
• Disclose proprietary information about Amazon.
• Include viewership projections or information.
• Refer to the Amazon stock ticker symbol (AMZN).
• Use the “About Amazon” boilerplate. It’s reserved for Amazon releases only.
• Make claims about someone or something being “the best,” “first,” “only,” and so on.

Use this template as a guide when drafting your press release.

Please keep your release to 1.5 pages or less.

Headline example:

[Insert Title] Now Available on Prime Video through Prime Video Direct

Paragraph 1:
Include date of release and overview of the news.
Example: Month XX, 20XX – [Insert title] is now available on Prime Video as part of the Prime Video Direct content submission portal in X countries/regions.

Paragraph 2:
Summary of the title/synopsis and cast members information, if relevant.

Paragraph 3:
Quote from cast, producer, or director.
Note: Prime Video will not provide a quote.

Paragraph 4
Link to landing page.
Example: For more information about [insert title], go to [insert website].

Paragraph 5
(optional): Boilerplate/”about” section.
Note: Use of the Amazon or Prime Video boilerplate isn’t permitted.

Paragraph 6
(optional): Contact information

• First Name Last Name
• Title
• Company
• Direct phone number
• Email address