Storefront overview: Invite only

Storefront is a self-service merchandising tool that allows Prime Video Channels content partners to manage their channel collection pages within Prime Video. After onboarding to self-service merchandising, channel content providers can add, modify, and schedule carousels and hero banners on their channel storefront page.

Storefront allows your creative team to update your collections page without having to manually process changes through your Prime Video Content Acquisition Manager (CAM). These features are currently available to select content partners by invitation only. Your partner manager will reach out when we are ready to release Storefront to a wider audience.

There are two types of banners that you can configure on your channel collections page(s):

• Channel banner: This is the always on banner displayed across Prime Video that holistically represents your channel. Both entitled subscribers of your channel and unentitled customers can view these banners on your channel collection page.
• Title banner: This represents a single title from your catalog, and introduces viewers to some top content available on your channel. Only entitled subscribers of your channel are able to view the title banners.

Important: Please see Marketing artwork reference to download the respective templates for each banner type. Make sure to verify the last updated date on the templates, and do not use templates that were downloaded prior to the specified date.

To update a banner, you need to add the correct image assets, and then update the banner configuration.

Add image assets

The first step is to submit the banner (channel or title) image assets, which then go through a manual quality check.

1. Navigate to Asset Library from the left-hand menu.
2. Click the Add asset button.
3. Choose an option:
   Select Banner for unentitled to add a channel banner.
   OR
   Select Banner for entitled to add a title banner.
   

   

4. Upload the listed image resolutions with the corresponding file names.
   Please double check the file names and ensure that the image sizes are less than 4 MB.
5. If there are no warnings, click Submit.
   

   

   If there are warnings, please correct the images and re-upload. You can also choose Ignore warnings and submit if you deem them inapplicable.
   

Once submitted, the images are reviewed against Prime Video’s visual policy and other template requirements. The results of the manual quality check are available in the Asset Library, along with reasons any assets were rejected.

If the assets are approved, proceed to Update banner configuration.

Update banner configuration

Once the submitted banner assets are approved, you’re ready to publish the banner.

1. Navigate to Overview.
2. Click Update banner in the upper right corner.
3. Click Add slot.
4. Choose a Customer type:
   For a channel banner, select Unentitled.
   For a title banner, select Entitled.
5. Click the Add from my library button.
   This opens a pop-up with all the available approved assets you just added.
6. Pick the required image and click Add.
   This populates all the image slots.
7. For title banner(s), you need to associate the banner with a title. Search for your title by name or ASIN in the Select title search box.
   One title banner can only be associated with one title.
8. Click Update slot.
   

   

9. Repeat step 3 if you have more banner slots to add.
10. Drag and drop to rearrange the banner slots to the desired positions.
    This is possible only for title banners, under Entitled.
    

    

11. Preview the banner updates.
12. Publish the banner.
    Select the Publish banner updates immediately box.
    OR
    Set the publish schedule with a start date, time, and the desired timezone.
    

    

13. Click Schedule.

There are two types of carousels that you can configure on your channel collections page(s):

• Title collection carousel: This is a curated list of movies and TV shows that gives you precise control of title positioning. A title collection carousel can be configured as either a Standard or Super carousel.
• Query-based carousel: This lets you define the criteria (such as Genre) for displaying content within carousels. You can also manually select titles, order them, and exclude specific titles.

Important: A Super carousel has specific poster-art requirements and delivery prerequisites. Every title that is added to a Super carousel must have the 2:3 Poster Art available. For details, see:

• 2:3 Poster art specifications
• 2:3 Poster art templates
• Artwork delivery

The steps to create a new carousel of either type are the same:

1. On the Overview page, click Add carousel.
   OR
   In the left-hand menu, select Carousels, and click Add carousel.
   

   

2. Choose Query-based carousel or Title collection carousel, and then follow the specific instructions for your carousel type.
   

   

Add a title collection carousel

1. In the Add new carousel dialog box, click Title collection carousel, and then click Create.
   A blank carousel template appears.
2. For the Carousel name, select an entry from the dropdown list or create a request for a custom name.
   Customer carousel names must be provided in English. If you have a preferred translation to a non-English language, please provide it in the Custom name explanation field.
3. Select Standard or Super for Carousel type.
   Important: Make sure you have met the prerequisites for a Super carousel.
4. Add titles individually using the search field.
   You can search by title name or ASIN.
5. Drag and drop to arrange the titles in the order they should appear on the channel collection page.
6. Preview the carousel to verify the titles and the order.
   

   

7. Publish and/or schedule the carousel:
   
   1. Click Edit scheduling.
   2. Select the start and end dates for when the carousel should be live on the channel collection page.
      
      • To start immediately, select Open ended for the start date.
      • To have the carousel run indefinitely on the collection page, select Open ended for the end date.
   3. Choose the vertical position for the carousel:
      
      • Fully personalized for customers: Amazon applies customization algorithms based on the customer’s viewing history and displays relevant carousels on top. Different customers see the carousels in different orders.
      • Fully personalized, with carousel within the Top 7, Top 15, or Top 30 positions: Similar to the option above, but this ensures that the carousel appears within the Top X vertical positions. Different customers see the carousel in a different vertical position, but definitely within the Top X selected.
      • Place the carousel in position: Select a specific position for the carousel to appear in. All customers see the carousel appear in the same position.
8. Click Schedule to submit and publish the carousel.
   

   

Add a query-based carousel

1. In the Add new carousel dialog box, click Query-based carousel, and then click Create.
   A blank carousel template appears.
2. For the Carousel name, select an entry from the dropdown list or create a request for a custom name.
   Customer carousel names must be provided in English. If you have a preferred translation to a non-English language, please provide it in the Custom name explanation field.
3. To use personalization logic and/or reduce duplicate titles from appearing on your storefront, turn on the Personal ranking and/or Dedupe titles options.
4. Complete the template with the criteria for your query-based carousel.
   You can also add specific titles under Title inclusions, pin titles under Title pinnings, and exclude titles from the query results under Title exclusions.
   

   

5. Preview the carousel to verify the titles and the ordering.
6. Publish or schedule the carousel:
   
   1. Click Edit scheduling.

   2. Select the start and end dates for when the carousel should be live on the channel collection page.

      • To start immediately, select Open ended for the start date.
      • To have the carousel run indefinitely on the collection page, select Open ended for the end date.

   3. Choose the vertical position for the carousel:

      • Fully personalized for customers: Amazon applies customization algorithms based on the customer’s viewing history and displays relevant carousels on top. Different customers see the carousels in different orders.
      • Fully personalized, with carousel within the Top 7, Top 15, or Top 30 positions: Similar to the option above, but this ensures that the carousel appears within the Top X vertical positions. Different customers see the carousel in a different vertical position, but definitely within the Top X selected.

      • Place the carousel in position: Select a specific position for the carousel to appear in. All customers see the carousel appear in the same position.

        

7. Click Schedule to submit and publish the carousel.

We provide metrics on your Storefront Overview page that inform you about how the banners and carousels are performing with respect to sign-ups and streams. All metric definitions are provided below.

• CTR (Storefront Banner Click-through-rate Index & Carousel Click-through-rate Index)
  Number of clicks on your hero banner/carousel, divided by the total number of views of your hero banner/carousel. The rate is then indexed on your Channel baseline (the CTR from all of your channel’s storefront banners/carousels in the past 180 days). The metric is calculated and displayed for your channel banner, title banner, and every carousel.
• Signups (Storefront banner signup rate index)
  Number of customers who subscribed to your channel within 10 minutes of clicking on your storefront banner, divided by the number of customers who viewed your storefront banner. The rate is then indexed on your Channel baseline (Signup rate from all of your channel’s storefront banners in the past 180 days).
• Views (Carousel View Rate Index)
  Number of customers who viewed the carousel, divided by the number of customers who visited your channel storefront. The rate is then indexed on your Channel baseline (View rate of all your channel’s carousels in the past 180 days).
• Streams (Storefront Banner Stream Rate Index & Carousel Stream Rate Index)
  Number of customers who streamed any title from your storefront banner/carousel within 10 minutes of clicking your storefront banner/carousel, divided by the number of customers who viewed your storefront banner/carousel. The rate is then indexed on your Channel baseline (Stream rate from all of your channel’s storefront banners/carousels in the past 180 days).

The following screenshots show how sample metrics are displayed for unentitled customer segments and entitled customer segments, respectively.