Note For questions or concerns not listed below, contact the Digital Integration Specialists (DIS) team at prime-video-1c-support@amazon.com, including questions about specs or testing requests.
General
What is the process for One Catalog migration?
Each content provider will be scheduled for a coordinated migration including you and your post houses (if applicable). Your current titles will remain in the classic catalog and won't be impacted by the migration. Following an approximate 24-hour migration window, migration will be complete. After migration completion, deliver only to the global catalog using global specs exclusively.
What is the expectation post migration?
When we give you the "go" signal that you're One Catalog migrated, all future deliveries should comply with global specs and only be made available to the global marketplace. Worldwide offers delivered to global will reach all of your formerly classic marketplaces. Please continue to use the same contnet partner alias used pre-migration.
Metadata
What are the key metadata controls used to display localized artwork in specific territories?
The "Language-Locale" and "Region" tags control the display of localized artwork based on customer UI and UX preferences. Please see the following descriptions.
- Language Locale — required field. Identifies language of the artwork being delivered.
- Region — optional field. Used to identify artwork that is specific to a region and should not be displayed elsewhere, such as compliance versions. If not included, artwork will be considered eligible to be displayed in all regions.
How do you handle localization additions?
Here is a sample approach to adding an additional localization package.
- Confirm your existing mezzanine is semi-textless (if not, you must re-deliver a semi-textless source).
- Create a local language package using discrete, component-based assets including reference to title SKU.
- Audio and/or subtitles
- Dub card (if dubbed audio is supplied)
- Localized metadata
- Localized artwork
- Corresponding MMC/MEC
- Avail above to title level SKU.
- If territory-specific versions are required, a separate SKU is required. Avail to the specific territory tagging the territory language in the MEC.
Artwork and VAM (Trailers/Bonus content)
What is the process of delivering Trailers/Bonus content?
- Movies
Trailer delivery consists of the trailer mezzanine file which is referenced in the parent content MMC as an additional presentation. No discrete timed text, dubbed audio, trailer-specific metadata, or avails are accepted. If multiple localized versions are needed by territory, create multiple movie titles and include the localized trailer (video with muxed dubs or burned in subs) per territory. No bonus content or additional trailers are currently supported for movie titles.
- TV/Episodic content
For episodic content, mutiple trailers and bonus content can be delivered as Value-added Material (VAM). TV VAM specifications are the same as full episode delivery where a full package is required and must include title metadata, asset manifest, EMA avails, and a playable package including a mezzanine and sidecar timed text and audio when applicable.
Prime Video does have a planned initiative to improve the customer experience for trailers and bonus content by extending VAM TV functionality to movies to enable localized trailer and bonus content as well as support for multiple VAM assets on movie detail pages. Timelines and delivery guidance will be shared with content partners in advance of a rollout.
Ratings/Genres/Languages
What is the policy for supplying maturity ratings and rating descriptors?
All titles must be submitted with a rating that is granted by a sanctioned ratings body in the target region. For example, a title being distributed in Great Britain must have a valid BBFC rating. If a title has not been rated, it can be submitted without the ratings block in the MEC which will populate a Not Rated attribute which impacts discoverability on Prime Video. For special compliance territories (India, Brazil, and Australia), ratings and ratings descriptors are required. If ratings and ratings descriptors are missing for special compliance territories, publishing will be blocked.
When are ratings and content descriptors required?
For SVOD and TVOD Prime, Amazon requires 100% compliance for ratings and content descriptors for special compliance territories (India, Brazil, and Australia). Additionally, ratings must be supplied for all content that has received legal compliance review and subject to a maturity rating in any territory. Each content provider is responsible for providing appropriate rating references with their delivery submissions. Omission of ratings where legally required by territory regulations may result in non-compliance and content provider liability.
Are dub cards a hard requirement for all territories?
Dub cards are legally required in many territories including Germany, France, and Brazil. Whenever dubbed content is supplied, we request that you deliver dub cards where legally required. For all other territories, we urge you to deliver dub cards to minimize future backfill efforts should dub cards become a legal requirement later. Content providers can be held responsible for any legal implications that occur due to lack of dub card delivery in territories with legal requirements.