Supply Chain Updates, December 2025

New creative guidelines for subscription refresh campaigns. The update includes the addition of links to the Subscription Refresh Creative Guidelines under the Delivery Specifications section, ensuring partners have easy access to the latest creative standards for their campaigns. The enhancement focuses on improving partner guidance for subscription-based content promotion.

We’ve added documentation for the Prime Video AV Toolkit, and Creative marketing design resources to
https://videocentral.amazon.com/support/marketing-and-promotions/us-creative-marketing-design-resources. Partners now have streamlined access to comprehensive audio-visual production tools and guidelines directly from the main support interface, as well as current brand guidelines, creative templates, and marketing asset specifications across all supported territories. This update addresses outdated resource libraries that were creating consistency issues in partner-generated marketing materials, and includes refreshed brand guidelines that reflect current Prime Video visual identity, updated creative templates optimized for current marketing channels, and specifications for various marketing asset types.

Added “or nb-NO” as an acceptable language code for Norway in the Global TVOD requirements table. This change ensures Norwegian content partners can properly deliver localized content using either Norwegian language variant code.

Updated videocentral.amazon.com/support/marketing-and-promotions/promotions/press-releases-and-social-media-guide to reflect updates to the PVD press release review process.

Process improvements include:

• Updated contact information and review responsibility assignments
• Clarified timelines reflecting current operational capacity and priority frameworks
• Streamlined approval workflows reducing review cycle time while maintaining quality standards
• Enhanced documentation providing partners with clear expectations and requirements

Added enhancements to the Financial Dashboard and FAQs with additional instructions and frequently asked questions covering payment timing, payment method specifications, tax withholding explanations, and troubleshooting guidance for common payment-related issues.

Starting sometime in January, any subtitles provided by Prime Video will be displayed within the Assets Tab under Catalog, giving you greater visibility into localization assets. This enhancement will initially be available on select SVOD content and for a select group of other beta participants.

When Prime Video provides subtitles for your content, you’ll see them listed alongside your other assets in the Catalog. If you’d prefer to use your own subtitle files instead, you can easily replace the Prime Video generated versions through the Asset Quick View feature at any time.

On January 30, 2026, we will begin enforcing 2:3 aspect ratio poster artwork requirements across all devices. After this date, all new titles without 2:3 poster artwork will be blocked from publishing.

Here’s what this means for you: Starting in January 2026, we will require 2:3 artwork for new titles and/or offers. If 2:3 artwork is missing, publishing will be blocked. However, this only applies to brand-new offer contexts that have never been live before. For titles already published, you can continue to make and publish the following changes without 2:3 artwork:

• Price updates
• Date changes or renewal deals
• Metadata updates
• New artwork uploads
• Video file updates

The following change types will require 2:3 artwork or they will not be published:

• Adding a territory
• Adding a quality (like adding HD to an SD-only title)
• Adding a new benefit ID
• A brand-new title

We strongly encourage you to proactively incorporate 2:3 poster art assets into your delivery ahead of January 30, 2026. To ensure your content remains discoverable and publishable, please review your titles and update any non-compliant artwork. For detailed specifications on poster artwork requirements, see Artwork specifications.

Effective January 2026, Prime Video is streamlining our artwork delivery system by transitioning from territory-based overrides to a language-locale model, which means artwork deliveries using territory overrides will no longer be accepted and partners should update their workflows to use language-locale specifications instead. This change simplifies workflows by eliminating duplicate artwork storage, enables faster content updates and publishing times, and enhances the customer experience by matching artwork to language preferences rather than geography—ensuring a more personalized viewing experience across all regions.