Voice of Partner - Prime Video Tech Docs

Voice of Partner

The PV Roadmap and Partner Feedback Loop
Last updated 2026-08-25
VOP Branding Image

VOP’s events and tools drive a cycle of dialogue. This dialogue advances business priorities and produces better products.

  1. Focus Groups and the Contact Us General Feedback Form are where content providers speak with PV about paper cuts, pain points, and requests for the digital supply chain.
  2. Prime Video Roadshows are where Prime Video speaks with content providers about business priorities, product roadmaps, and VOP results.

What is the VOP Cycle?

VOP Infographic (Cycle)

1. PV Roadshows: Learn about recent milestones and significant business initiatives on the roadmap. PV hosts Main Sessions with Q&A and focus groups at several global cities throughout the year in conjunction with major industry conferences.

2. Focus Groups: Give crucial, early feedback on specific initiatives in development during our in-person Voice of Partner Focus Groups (VOPFGs). They are confidential talks between partners and PV, recorded to ensure feedback accuracy.

3. Contact Us General Feedback Form: Use a simple form to share feature requests, paper cuts, pain points, and praise. Let us know details like urgency, importance for your business, and sentiment about business initiatives or product launches.

4. VOP Prioritization: VOP collates multiple sources of feedback, distills insights from that feedback, and ranks the insights. Business, Product, Tech, and Ops teams use rankings to prioritize.

5. The Partner Deck: Keep up to date on initiatives between Roadshows with the monthly deck snapshot.

Upcoming Roadshows and Events

VOP London

VOP Amsterdam

VOP Las Vegas

London 2026

Amsterdam 2026

Las Vegas 2027

This invitation-only event is specifically tailored to our content partners. Topics focus on business, marketing, and strategic planning topics.

Vendors in Prime Video’s Preferred Vendor Services program are welcomed to RSVP. Topics are geared for attendees in ops and tech roles.

Both content partners and vendors in Prime Video’s Preferred Vendor Services program are welcomed to RSVP. Hear PV introduce business and product priorities for 2027.

Content from Previous PV Roadshows

Download the latest PV Roadshow Deck (Last updated after Tokyo, June 2026.)

The Latest Results

Ingestion Status

Titles Tab

Live on Site

Deliveries Tab: “Status” clarified as “Ingestion Status”

Partners conflated the “Status” column in the Deliveries Tab with broader delivery status across Catalog Manager tabs. Through VOP, the team shipped the rename.

Titles Tab Export

VOP identified this as a high-value Paper Cut and routed it to on-call engineering capacity — the first time we’ve used on-call as a delivery channel for VOP requests.

Live on Site: “N/A” to “Status Unavailable”

A customer collaboration request surfaced the issue through VOP, the team moved quick and the support guide and code change were turned around in under two weeks.

How Does VOP Prioritize Your Voice?

How to Submit Feedback Today

VOP Contact Us Feedback

You can submit feedback today using the Contact Us General Feedback Form. Feedback from Amazonians, external partners and vendors is welcome.

Can’t find what you’re looking for?

Contact us


Internal Server error! Please try again
Your session has expired

Please sign in to continue

Sign In
edit