VOP’s events and tools drive a cycle of dialogue. This dialogue advances business priorities and produces better products.
- Focus Groups and the Contact Us General Feedback Form are where content providers speak with PV about paper cuts, pain points, and requests for the digital supply chain.
- Prime Video Roadshows are where Prime Video speaks with content providers about business priorities, product roadmaps, and VOP results.
What is the VOP Cycle?
1. PV Roadshows: Learn about recent milestones and significant business initiatives on the roadmap. PV hosts Main Sessions with Q&A and focus groups at several global cities throughout the year in conjunction with major industry conferences. |
2. Focus Groups: Give crucial, early feedback on specific initiatives in development during our in-person Voice of Partner Focus Groups (VOPFGs). They are confidential talks between partners and PV, recorded to ensure feedback accuracy. |
3. Contact Us General Feedback Form: Use a simple form to share feature requests, paper cuts, pain points, and praise. Let us know details like urgency, importance for your business, and sentiment about business initiatives or product launches. |
4. VOP Prioritization: VOP collates multiple sources of feedback, distills insights from that feedback, and ranks the insights. Business, Product, Tech, and Ops teams use rankings to prioritize. |
5. The Partner Deck: Keep up to date on initiatives between Roadshows with the monthly deck snapshot. |
Upcoming Roadshows and Events
London 2026 |
Amsterdam 2026 |
Las Vegas 2027 |
This invitation-only event is specifically tailored to our content partners. Topics focus on business, marketing, and strategic planning topics. |
Vendors in Prime Video’s Preferred Vendor Services program are welcomed to RSVP. Topics are geared for attendees in ops and tech roles. |
Both content partners and vendors in Prime Video’s Preferred Vendor Services program are welcomed to RSVP. Hear PV introduce business and product priorities for 2027. |
Content from Previous PV Roadshows
Download the latest PV Roadshow Deck (Last updated after Tokyo, June 2026.)
The Latest Results
Deliveries Tab: “Status” clarified as “Ingestion Status” Partners conflated the “Status” column in the Deliveries Tab with broader delivery status across Catalog Manager tabs. Through VOP, the team shipped the rename. |
Titles Tab Export VOP identified this as a high-value Paper Cut and routed it to on-call engineering capacity — the first time we’ve used on-call as a delivery channel for VOP requests. |
Live on Site: “N/A” to “Status Unavailable” A customer collaboration request surfaced the issue through VOP, the team moved quick and the support guide and code change were turned around in under two weeks. |
How to Submit Feedback Today
You can submit feedback today using the Contact Us General Feedback Form. Feedback from Amazonians, external partners and vendors is welcome.