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Prime Video packaging summary

Packages are made up of the following parts:

  • EMA avails
    Exhibition rights for content are delivered via avails. Avails tell Prime Video systems in what territory, in what license type, and for what duration a title can be offered to customers. Avails also contain pricing and cost information. This is only required for TVOD, Channels, and SVOD CPH.
  • Title metadata
    Contains title, synopsis, runtime, genre, director, cast, and other key information about a title that customers rely on to make a viewing decision. Can be delivered in localized versions in addition to original language. Must be delivered according to Movielabs' Media Entertainment Core (MEC) specs.
  • Playable assets
    Assets served to the customer when they play the video. These include video, audio (original language, dubbed, and descriptive audio), and, timed text files (subtitles, closed captioning, forced narratives).
  • Global artwork
    Title-specific artwork appearing on the title page and/or search. Artwork types include box art, cover art, and hero art.
  • Asset manifest

    Maps the deliverables referenced above and tells Prime Video systems where each file should go. Must be delivered under Movielabs' Media Manifest Core (MMC) specs.

Below is a representation of how the different assets are used in the detail page for a title.


TV Full Package Requirements (per episode)Movie Full Package Requirements
  • SD/HD semi-textless video with OV audio (forced narratives removed when applicable)
  • Season level: 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • 1 discrete English descriptive audio track (optional)
  • MEC title metadata for series, season, episode with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)
  • 1 SD/HD semi-textless video with OV audio (forced narratives removed when applicable)
  • 1 OV trailer (optional)
  • 1 discrete English descriptive audio track (optional)
  • 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • MEC title metadata with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)

TV Full Package Requirements (per episode)Movie Full Package Requirements
  • UHD semi-textless video with OV audio (forced narratives removed when applicable)
  • Season level: 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • 1 episode image
  • 1 discrete English descriptive audio track (optional)
  • MEC title metadata for series, season, episode with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)
  • 1 UHD semi-textless video with OV audio (forced narratives removed when applicable)
  • 1 OV trailer (optional)
  • 1 discrete English descriptive audio track (optional)
  • 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • MEC title metadata with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)

TV Full Package Requirements (per episode)Movie Full Package Requirements
  • 1 UHD SDR semi-textless video with OV audio (forced narratives removed when applicable)
  • 1 UHD HDR semi-textless video with OV audio (forced narratives removed when applicable)
  • Season level: 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • 1 episode image
  • 1 discrete English descriptive audio track (optional)
  • MEC title metadata for series, season, episode with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)
  • 1 UHD SDR semi-textless video with OV audio (forced narratives removed when applicable)
  • UHD HDR semi-textless video with OV audio (forced narratives removed when applicable)
  • 1 OV trailer (optional)
  • 1 discrete English descriptive audio track (optional)
  • 1 cover art, 1 box art, 1 hero art. Territory language or OV.
  • MEC title metadata with all available ratings and Global genres
  • MMC Manifest
  • Discrete language subtitles or captions
  • Discrete language audio files
  • Discrete Forced Narratives (1 per audio file delivered when applicable)

Playable assets overview

Video

The Global packaging requires component asset packages to be delivered with semi-textless video file which can be localized with discrete subs and dubs. After the Global package exists in the Prime Video systems, it can easily be supplemented with localized assets (i.e. subtitles, dubs) if the title is licensed for additional markets.

Also known as "Texted with no subtitles," "Textless with main, ends, and graphic text," and "Non-subtitled", Prime Video defines semi-textless as a video master without burned-in subtitles, regardless of the language. Original language creative text and/or location-establishing text may be included to preserve creative intent, including opening credits, main titles, end credits, and location call-outs. All creative text remains and any instance of forced narrative subtitles must be removed and delivered as separate elements. For more information, see Video requirements.

Examples

Screen illustration with not accepted burned in subtitles
Not accepted: Burned in subtitles
Screen illustration with allowed creative text
Accepted: Creative text

Alternate audio

Alternate audio assets are sources that contain 5.1 and/or stereo dubbed audio localized to a specific language or descriptive audio intended for the blind or visually impaired. Each language must be delivered as a separate, discrete asset conformed to match the accompanying video mezzanine. For more information, see Audio requirements.

Forced narratives

Forced narratives (also known as forced subtitles) are timed text assets that translate on-screen text or foreign dialogue that is in a language other than the main audio content of the feature. Corresponding forced narratives are required for every alternate audio language. For more information, see Timed text requirements.

Full subtitles

Full subtitles are timed text assets that provide transcription of all dialogue for a title. Full subtitles must also include all content included in the forced narrative for that title. For more information, see Timed text requirements.

Dub cards

Dub cards are assets that list voice actors who have played major roles in the localized voice acting for a title. Delivered as discrete video files with embedded audio track. For more information, see Dub cards requirements.

Global artwork

Global artwork is the title-specific artwork that is available in search, browse, and in the title display page. Once a partner is in One Catalog, delivery of all artwork types (box art, cover art, hero art, and episode art) will be required. All artwork must be delivered in either JPEG or PNG format and RGB color space. Artwork references can be included in either the MEC or MMC. For more information, see Artwork delivery (Global).

Examples

Movies artwork

Movies cover art example

Cover art 16:9

Movies box art example

Box art 3:4 (movies)

Movies hero art example

Hero art 16:9



Season level artwork

Season level cover art example

Cover art 16:9

Season level box art example

Box art 4:3 (season)

Season level hero art example

Hero art 16:9



Episodic artwork

Episodic artwork/TV trailers and bonus box art example (episode 1)

Episode 1 box art 4:3

Episodic artwork/TV trailers and bonus box art example (episode 2)

Episode 2 box art 4:3

Episodic artwork/TV trailers and bonus box art example (episode 3)

Episode 3 box art 4:3

Identifiers

Below is a representation of how the different assets are connected with each other via the identifiers for your account and the title.

Representation of how the different assets are connected with each other

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