Supply Chain Updates, October 2026

We’ve launched the Live Linear Program Dataset API that gives you direct access to viewership data for your Prime Video linear and FAST channels — no dashboard required. Pull program-level performance data straight into your own systems, on your schedule.

A single integration covers both Channels (subscription) and FAST (ad-supported) feeds across all territories, with the same data model for both. Build custom reports with hours viewed, sessions, device breakdowns, and more — delivered directly to your internal tools and BI platforms with no manual exports. Data refreshes throughout the day with built-in correction signals, so your reports reflect the latest schedule changes automatically. Combine linear viewership with your own business data to inform scheduling, content acquisition, and performance analysis in real time.

The API is available now through the Analytics API Suite. To get started, reach out to your Content Account Manager with your Login with Amazon Client ID.

For partners who did not participate in our in-person roadshows earlier this autumn, PV’s Voice of Partner program hosted two instances of Prime Video Roadshow: Virtual on October 27, to share the Main Session presentation and Q&A from our most recent roadshow, which covered business initiatives and product roadmaps. These two global events drew 365 registrants from 200 studios and vendors from 24 countries across EMEA, Americas, and APAC. Visit the Voice of Partner page in Slate to see how the program works and to keep tabs on upcoming events.

In this new round of updates to the Localization and Technical Style Guides, 25 new languages were added to support expansion of theatrical localization. Main title translation guidelines are included for all new languages, and a creator name title pedigree update (e.g., Tyler Perry, Tom Clancy) was implemented across all languages. Partners are strongly encouraged to review the guides relevant to their deliveries.

Today, confirming whether a title is ready to launch requires checking the Titles, Avails, Assets, and Deliveries tabs separately, where each tab reports status differently and one label can describe several things at once: the state of the title, whether its assets are fulfilled, and how urgent the work is. Title Status Rollup answers these questions separately at the title level, so you can see whether a title is live, whether it can publish successfully, what to do next, and by when.

Asset sharing lets you skip duplicate deliveries by reusing playable assets — video, audio, and subtitles that have already been delivered by another partner account. One account (the lender) shares its assets, and another account (the borrower) uses them automatically, with no additional delivery required. When the lender updates their assets, your title updates too.

In practice, this means you can get titles live faster and at lower cost. Instead of delivering the same content twice across accounts, you simply borrow what’s already been delivered and reviewed — cutting out a redundant pipeline entirely. And because borrowed assets stay in sync with the lender automatically, you don’t need to manage updates manually or worry about version mismatches. You can set up sharing through EMA avails, the Partner API, or the Slate UI, whichever fits your workflow.

Asset sharing is available now for TVOD and SVOD Channels content, with SVOD Prime support coming soon. To get started, agree with your lending or borrowing partner, then submit a request through the Contact Us form in Slate. Your sharing relationship will be enabled within 5 business days.

Managing content on Prime Video just got simpler. With the new Title Create Page, partners can draft, upload assets, and submit any content type through one streamlined wizard. And with the all-new Title Detail Page, partners gain a unified command center for every title: real-time status, metadata, artwork, scheduling, asset health, and issue resolution, all in one place. No more toggling between disconnected systems. No more guesswork. Whether you’re a managed or self-service partner, Title Create and Title Detail Page delivers the same best-in-class experience, complete title visibility, fewer support touchpoints, and the tools to take action the moment it matters. It is in beta today with select partners and will roll out broadly beginning November 2026.

Launched: A new Customer contact row now appears in the Redelivery widget in the Catalog Manager Mini Dashboard, giving you immediate access to customer-reported quality errors alongside your existing redelivery priorities — Fix now, Fix this week, and All redelivery defects

Launched: The Unmatched Avails widget in the Catalog Manager Mini Dashboard now displays two rows: Work type mismatch and Missing metadata. These rows help you prioritize and identify problems early — when the Work type in your avail doesn’t match the Work type in your metadata, or when no metadata is matched to the avail.

Launched: Due Date Enhancement Phase 2: Two new columns now appear in the Assets tab: Window Start Date and Latest End Date, giving you direct visibility into the active availability window. The existing Earliest Start Date column remains unchanged for historical reference. Both new columns are available in CSV exports and API responses. Learn more about all Date Changes.

In October, Prime Video is launching a new self-service learning experience and support guide update branded as Prime Video University. Partners will have access to updated, action-oriented and visual first support guide pages along with videos and self-paced e-learning modules. Prime Video University will seamlessly integrate into our Support Assistant, allowing you to get the answers you need around your self-service education and catalog needs faster.

Starting this month, the Support Assistant (beta) has some new features. It can now provide information around your titles - Answering why titles aren’t live and helping you diagnose how to unblock them. For more information about the Support Assistant, please review the information here. As you interact with the Support Assistant, please help us improve your experience by using the thumbs down button on any responses you do not like.

We’ve refined our Dolby delivery spec with added detail to make the delivery process clearer and more efficient. Most notably, Dolby Atmos no longer requires an accompanying multitrack audio asset (such as an additional language or audio description track), removing a step from the process. Onboarding is still required before delivering Dolby on live content, and our team is ready to help you get started. We’re excited to see our Dolby catalog continue to grow and bring premium picture and sound to even more of your titles on Prime Video.

We have updated the partner ratings workbook on Slate and it will be in effect from November 9^th, 2026. Please ensure all content submissions from this date match the maturity rating and content descriptor values as listed in the workbook.