Languages
Prime Video has a list of accepted language-LOCALE codes available for download as an Excel file. Please follow the locale capitalization in the following Excel workbook exactly, or submission and publishing errors might occur. For example, the correct code for English-United States is en-US, not en-us.
Download the Prime Video Language-Locale codes Excel workbook
Note: Prime Video requires that partner content assets meet our standards and specifications. If a partner studio fails to provide an asset, or provides an asset that does not comply with a quality measurement or other delivery requirement, Prime Video may source any corrected or missing assets. However, partners can submit their own corrected assets at any time. When they do, Prime Video will remove and replace the sourced assets, and customers will see only the studio- or partner-provided files, as long as they comply with Prime Video standards and specifications.
Language-specific style guides
Prime Video has created language-specific style guides for localization. These guidelines encompass in-market industry standards, local preferences, and timed-text technical specifications. By following these comprehensive guidelines, users can ensure consistency across all content types on Prime Video.
All the language style guides are available as PDFs, and are saved together in the following .zip file.
Download Prime Video Localization and Technical Style Guides
Genres
Genre is a required field under the LocalizedInfo attribute of the MEC, entered into the @id field under the Genre category. You must supply at least one genre code for successful delivery validation. A maximum of three unique genres are accepted for each title. If you supply more than three unique genres in your MEC, encoding will fail, and publishing will be blocked. For example, Action—Epic and Action—Historical are considered two genres.
If you provide multiple LocalizedInfo attributes, you don’t need to re-enter a previously referenced genre in each LocalizedInfo field. For example, if genres are provided under en-US metadata, you don’t need to re-enter them for the pt-BR metadata block.
A list of available genres for each marketplace is provided in the following Excel file. Genres submitted in metadata must match these lists exactly, including spaces. Use this documentation to help correctly classify content submitted to Prime Video.
