Artwork defect examples - Prime Video Tech Docs
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Artwork defect examples

Last updated 2025-05-01

    Artwork quality is essential for creating an engaging viewing experience on Prime Video. The images on this page illustrate Prime Video’s quality requirements for artwork and provide examples of what constitutes a defective image for specific errors (defined in detail on the Quality measurement and feedback page). The following sections provide clear examples of acceptable and unacceptable artwork for both major and minor defects. Partners should use this resource to ensure their submitted artwork meets our quality standards and avoids common issues that may result in rejection.

    Major defect samples

    Major defects significantly impact the customer experience and Prime Video’s brand quality. The following examples illustrate each of the major defect codes for artwork, side by side with a correct, non-defective version.

    Defective artworkNon-defective artwork
    Sample of defective artwork, missing title text, for defect code IQTR

    IQTR (Absent Title)

    Sample image showing correct title text placement for defect IQTR

    IQTR (Corrected to show title)

    Sample title artwork missing the actual artwork imagery, for the IQBM defect; only title text is shown.

    IQBM (Missing Artwork)

    Sample image showing correct title text placement for defect IQTR

    IQBM (Corrected to show artwork)

    IQOSG_error_horizontal.png

    IQOSG (Safe Zones), landscape orientation

    IQOSG_correct_horizontal.png

    IQOSG (Corrected placement within safe zones; landscape)

    IQOSG_error_vertical.png

    IQOSG (Safe Zones); vertical orientation

    IQOSG_correct_vertical.png

    IQOSG (Corrected placement within safe zones; vertical)

    IQIT_error.jpg

    IQIT (Title Accuracy)

    IQIT_correct.jpg

    IQIT (Corrected artwork and title treatment)

    IQIL_error.jpg

    IQIL (Localization Mismatch)

    IQIL_correct.jpg

    IQIL (Corrected localized title treatment)

    IQFT_error.png

    IQFT (Title Treatment Font Size)

    Sample image showing correct title treatment font size

    IQFT (Corrected title treatment font size)

    IQAR_error.jpg

    IQAR (Stretching/Aspect Ratio)

    Sample image showing correct image aspect ratio for defect IQAR

    IQAR (Corrected image aspect ratio)

    IQE_error.png

    IQE (Sexually Explicit Content)

    IQE_correct.png

    IQE (Corrected with non-explicit imagery)

    Minor defect samples

    Minor or non-critical defects are visual imperfections that compromise artwork quality without rendering the image entirely unusable. The following examples illustrate each of the minor defect codes for artwork, side by side with a correct, non-defective version.

    Defective artworkNon-defective artwork
    Sample image showing low-contrast illegible text in artwork

    IQTC (Title Legibility)

    Sample artwork showing an acceptable image for a variety of minor artwork defects

    IQTC (Corrected with legible title text)

    Sample artwork showing border effects that are not part of the original creative design

    IQLP (Borders and Frames)

    Sample artwork showing an acceptable image for a variety of minor artwork defects

    IQLP (Corrected to remove extraneous borders)

    Sample artwork containing unnecessary extraneous text

    IQET (Extraneous Text)

    Sample artwork showing an acceptable image for a variety of minor artwork defects

    IQET (Corrected to remove extraneous season number and review blurb text)

    Sample artwork showing extraneous logo superimposed across image

    IQPL (Extraneous Logos)

    Sample image showing correct title placement without extraneous logos or branding

    IQPL (Corrected to remove extraneous branding)

    Sample artwork containing non-permitted controversial symbols (swastikas)

    IQCS (Controversial symbols)

    Sample artwork corrected to remove sensitive or offensive imagery

    IQCS (Corrected to remove swastika imagery)

    Sample artwork in which several guns are visible and pointed at viewer and/or other characters

    IQW (Firearms/Weapons)

    Sample artwork featuring guns that are non-dominant and not pointed at the viewer or any character

    IQW (Correct placement of weapons not directed at viewer or character)

    Sample art that depicts graphic violence and gore (a bloodied man holding a severed leg!)

    IQV (Violence and Gore)

    Sample artwork for a title that implies horror but does not depict violence or gore

    IQV (Correctly does not depict overt blood, gore, or violence)

    Sample artwork featuring a closeup of a person injecting a substance

    IQD (Drug Usage)

    Sample artwork that does not depict recognizable drugs, alcohol, or consumption

    IQD (Correctly does not show recognizable drugs or drug use)

    Sample artwork that depicts a seemingly deceased individual

    IQDD (Deceased Depictions)

    Sample artwork that shows what appears to be a historically accurate mummy

    IQDD (Correctly shows a mummified figure but not a recognizable corpse)

    Sample artwork with background imagery that takes up most of the text space, either right or left

    IQRTL (Background LTR/RTL)

    Sample artwork placements that leave room for left-to-right or right-to-left text

    IQRTL (Correctly accommodates either LTR or RTL text)

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