Title metadata is the information customers use to decide what to watch. It includes your title name, synopsis, runtime, genre, director, cast, ratings, and other production details.
Without complete and accurate metadata, your title will not publish on Prime Video. You can deliver metadata in localized and original-language versions. Regardless of your delivery method, the same core data must be present.
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Title Metadata Requirements
Publishing Requirements
All metadata you deliver for Prime Video falls into one of three categories. Knowing the difference helps you prioritize what to deliver first.
Category |
What It Means for You |
Required |
Your title will not publish without these fields for the applicable content type. Providing only required fields results in a basic customer experience. |
Enhanced |
These fields are not required for publishing. Providing them can improve discoverability, placement, and the customer experience. |
Discarded |
Amazon does not use this field. |
Required Fields
Required Metadata for All Titles
Every title you publish on Prime Video must include the following information.
Field |
Status |
Description |
Title Name |
Required |
The display title customers see. 250 characters max. |
Short Synopsis |
Required |
A brief summary for browse and search. 150 characters max. |
Medium Synopsis |
Required |
A longer summary for the title detail page. 400 characters max. |
Genre |
Required |
Up to 3 genres from the Prime Video genre list. |
Release Year |
Required |
The year the title was first released in any territory. |
Content Rating |
Required |
The official rating for the title’s territory. |
Cast and Crew |
Required |
At least one job function for TV; at least one Director for movies. Note: At this time, Cast and Crew is not required for Podcast or Creator content delivered via mRSS. |
Original Language |
Required |
The language of the original production. One value allowed. |
Entity Type |
Required |
Specify what sort of content your title is (for example, a movie, episode, season, or series). |
Studio Credit |
Required |
The studio or company name displayed to customers. |
Required Metadata by Content Type
Different content types have additional requirements beyond the universal fields above. Due to the number of content types, this is split across two tables.
Table 1: Movies, Episodes, and Seasons
Field |
Description |
Movie |
Episode |
Season |
Release Date |
Original release date. Format: YYYY-MM-DD. |
Required |
Required |
Enhanced |
Release History |
Historical release information with territory and date. |
Enhanced |
Discarded |
Enhanced |
Sequence Info/Number |
Episode or season number in the series. |
Discarded |
Required |
Required |
Parent Relationship |
Links the episode to its season or season to its series. |
Discarded |
Required |
Required |
People (Cast/Crew) |
Named cast and crew with job functions. |
Required |
Enhanced |
Required |
AssociatedOrg (@role=licensor) |
The licensing organization for the title. |
Required |
Discarded |
Required |
Table 2: Series, Trailers, Bonus, and Collections
Field |
Series |
Trailer |
Bonus |
Collection |
Short Synopsis |
Discarded |
Enhanced |
Required |
Required |
Genre |
Required |
Discarded |
Discarded |
Required |
People (Cast/Crew) |
Discarded |
Discarded |
Discarded |
Discarded |
AssociatedOrg |
Discarded |
Discarded |
Discarded |
Discarded |
Release Date |
Enhanced |
Discarded |
Discarded |
Enhanced |
Release History |
Discarded |
Discarded |
Discarded |
Discarded |
Sequence Info/Number |
Discarded |
Required |
Required |
Discarded |
Parent Relationship |
Discarded |
Required |
Required |
Discarded |
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Quick Tip
Enhanced Fields for Discoverability
The following fields are not required for publishing.
Providing any Enhanced field may affect placement across browse, search, and promotional experiences.
Field |
Description |
Applies To |
Extended Synopsis |
Extended synopsis. 4,000 characters max. Improves search and browse placement. |
Movie, Episode, Season, Series |
Region and Country |
Geographic targeting for the title. Affects placement in territory-specific browse. |
Movie, Episode, Season, Series |
Original Title |
The title in its original language. Improves search for international content. |
Movie, Episode, Season, Series |
People Local |
Localized cast and crew names. Improves search in local markets. |
Movie, Episode, Season, Series |
Country of Origin |
The country where the title was produced. Affects browse and recommendations. |
Movie, Episode, Season, Series |
Gender |
Gender of cast/crew members. Supports personalized recommendations. |
Movie, Episode, Season, Series |
Primary Spoken Language |
The main spoken language in the content. Affects language-based discovery. |
Movie, Episode, Season |
RunLength |
The runtime of the title. Displayed on the detail page. |
Movie, Episode |
IsAdult |
Flags adult content for classification and filtering. |
Movie, Episode, Season, Series, Collection |
Billing Block Order |
Controls the display order of cast on the detail page. |
Movie, Episode, Season |
Character |
Character name played by a cast member. Improves search. |
Movie, Episode, Season |
Guest |
Flags guest appearances. Improves discoverability for guest talent. |
Movie, Episode, Season |
Content ID (SKU) Requirements
Every title requires a unique Content ID (SKU). This ID links your metadata to your content rights and assets. It must be identical across all your delivery files.
- Must be unique within your catalog. No two titles can share the same ID.
- Must match across your rights file, asset metadata, and title metadata.
- 50-character maximum.
- May only contain English letters, numbers, dashes (-), and underscores (_).
A single ID mismatch will prevent your title from linking correctly in Prime Video systems.
Cast and Crew Rules
- Movies require at least one Director.
- TV content requires at least one job function entry.
- Maximum 100 entries per title.
- Accepted job functions: Director, Producer, Actor, Writer, and Creator.
- Each person entry must include a display name.
Content Ratings Rules
Ratings tell customers whether content is appropriate for their household. Follow these rules to avoid publishing errors.
- Provide all ratings available across all territories where you have rights.
- If content has been rated in some territories but not all, include only available ratings.
- Do not include a reference to territories where the title is unrated.
- If content has not received a rating in any territory, indicate “Not Rated.”
- Rating systems and values must conform to MovieLabs common metadata ratings.
Genre Rules
- At least one genre is required in at least one localized section.
- Up to three unique genres are allowed per title.
- Two genres display on the storefront. The third feeds discoverability algorithms.
- Genres must come from the Prime Video genre list (not the standard MEC/MovieLabs list).
- Each genre must include its corresponding ID code.
What Blocks Publishing
The following issues will prevent your title from going live.
- Missing required fields: title name, synopsis, genre, release date, rating, cast/crew, or artwork.
- Mismatched unique IDs across your metadata, rights, and asset files.
- Missing parent relationship for episodes, seasons, trailers, or bonus content.
- Missing sequence numbers for episodes or seasons.
- Special characters not properly encoded in synopsis fields.
- Non-compliant submissions that do not adhere to Prime Video requirements.
Know Before You Go
Verify your unique ID matches exactly across all delivery files before submitting.
Always include all available ratings when you submit or update metadata.
Use the Prime Video genre list and include the genre ID code.
Keep your short synopsis under 150 characters.
For TV content, deliver Series, Season, and Episode metadata together when possible.
If delivering sequentially, submit in this order: Series first, then Season, then Episode.
For Trailers, provide a Short Synopsis to improve discoverability in browse and search.
For Bonus content, Short Synopsis and Medium Synopsis are required.
Where to Next?
Dive deeper into metadata requirements and publishing methods with the following guides:
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