Title Hub: Update metadata - Prime Video Tech Docs

Title Hub: Update metadata

Last updated 2024-09-10

Each title has catalog information that includes metadata such as release date, synopsis, genre, and ratings. This information helps with the customer discoverability and appeal of your content on Prime Video.

Navigate metadata

  1. Search for the specific title you want to edit on the Catalog Manager Titles tab, and then click the title to open the Title Hub.
  2. Click the Edit button for the Metadata section.
    The Metadata page of the Title Hub workflow appears.
    Metadata page in the Title Hub workflow

On the Metadata page, you can edit the fields described in the following sections.

Original metadata language

The original language used for this title’s metadata. This is the language you choose on the Basic info page for a movie, series, or season.

Countries of origin

The country or countries of origin in which this title was produced. The most important consideration here is the place where the production company (or companies) was established. If a title is a multi-country production, please select each country. The order in which countries are entered is significant. Important: For a TV series, only provide country of origin information for a season.

Genres

A category of artistic composition characterized by similarities in form, style, or subject matter. Select at least one and up to three genres. Prime Video may add or remove genres to improve customer discoverability. Examples of genres include:

  • Action
  • Comedy
  • Documentary
  • Drama
  • Romance

Release date

The date that a title was first made available to the public for viewing in a given territory.

Studio

The production studio or company responsible for this title’s creation in a given language.

Additional languages

For each language, you can also edit the following:

  • Title name: The official release title used in title listings for a given language. Title names can not be offensive, include inappropriate capitalization (all caps), or contain special characters.
  • Short synopsis: Up to a 400-character description. Synopses can not be offensive, include inappropriate capitalization (all caps), or contain special characters.

Rating, rating system, and rating reason

  • Rating system: The set of rating criteria regulators or organizations in each marketplace for movies and TV shows. For example, the Motion Picture of Association of America (MPAA) assigns movie ratings of G, PG, PG-13, R, and NC-17 in the United States. Similar organizations exist worldwide, including BBFC (UK), FSK (Germany), Eirin (Japan), and CBFC (India). Ratings represent the audience suitability for issues like sex, violence, substance abuse, profanity, or other types of mature content. If your title doesn’t have an official rating, you must suggest a rating based on the video content.
  • Rating: The individual rating level selected from a given rating system so that the viewer can get a sense of a title’s suitability for issues like sex, violence, substance abuse, profanity, or other types of mature content. If your title doesn’t have an official rating, you must suggest a rating based on the video content.
  • Rating reason (optional): Provides detailed information about the type of content contained in a title. If you’re not sure what to select, leave this blank. Note: Prime Video reserves the right to update rating reasons as necessary. You may select up to four rating reasons.

Cast and crew information

Cast and Crew: These define the global cast and crew. The top 2 to 4 cast members provided will be indicated as Starring across Prime Video Apps. At least 1 crew member, a Director, is required.

These changes can be made for standalone titles, series titles, seasons, and episodes.

  1. In your Title, Series, Season, or Episode Hub, click the Edit button next to Metadata.
  2. Under Cast and Crew, make your changes.
    You can reorder the list by dragging and dropping the fields. Click the trashcan icon to delete an entry.
    Note: A Director is required in the Crew section.
  3. Click Save and next to continue through other languages, or Save and close to navigate back to the Title Hub and submit changes.

Important: Please make sure to save and submit your changes so they will be updated on the storefront.

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