Storefront is a self-service merchandising application that allows Prime Video Channels content partners to manage Channel Collection pages within Prime Video.
After onboarding to self-service merchandising, channel content providers can manage their channel storefront page by adding, modifying, and scheduling carousels and hero banners.
The Video Central self-service storefront tool allows your creative team to update your collections page without the manual process of working through your Prime Video Content Acquisition Manager (CAM) for updates. These features are currently available to select content partners and your partner manager will reach out when we are ready to release it to a wider audience.
Please watch this quick video demonstrating the features of the Storefront application.
Video: Storefront overviewThere are two types of banners that you can configure on your channel collections page(s):
Please refer the artwork guide to download the respective templates for each of the above type of banners.
Please verify the last updated date on the templates and do not use templates that were downloaded prior to the specified date.
Steps to update a banner:
Step 1 - Add Assets:The first step is to submit the banner (channel or title) image assets, which then goes through a manual quality check process.
a. Navigate to Asset Library from the left-hand menu.
b. Click Add Asset button:
i. Select Banner for unentitled for channel banner.
ii. Select Banner for entitled for title banner.
c. Upload the listed image resolutions with the corresponding file names. Please double check the file names and ensure that the image sizes are less than 4 MB.
d. If there are no warnings, then Submit. If there are warnings, please correct the images and re-upload.
i. You can also choose Ignore warnings and submit if you deem them inapplicable.
e. Once submitted, the images are reviewed against Prime Video’s visual policy and other template requirements.
f. The results of the manual quality check is available in the Asset Library along with reasons if the assets were rejected.
g. If the assets are approved, proceed to Step 2.
Step 2 - Update banner configuration: Once the submitted banner assets are approved from Step 1, proceed to publishing the banner. To do this, navigate to ‘Overview’.
a. Click Update banner.
b. Click Add Slot.
i. Customer Type selection: For channel banner, select Unentitled; for title banner, select Entitled.
ii. Click Add from my library - this opens a pop-up with all the available approved assets from Step 1. Pick the required image and click Add. This populates all the image slots.
iii. For title banner(s), you need to associate the banner with a title. Search for your title by name or ASIN using the Select title search box provided. One title banner can only be associated with one title.
iv. Click Update Slot.
c. Repeat step 2.b if you have more banner slots to add.
d. Drag and drop to rearrange the banner slots to the desired positions. This is possible only for title banners under Entitled.
e. Preview the banner updates.
f. Publish the banner.
i. Publish immediately. (or)
ii. Set the publish schedule with a start date and the desired timezone.
g. Click Schedule.
There are two types of carousels that you can configure on your channel collections page(s):
1. Title collection carousel:This is a curated list of movies and TV shows that gives you precise control of title positioning.
a. A title collection carousel can be configured as either a Standard or Super carousel. See more details below.
2. Query-based carousel:This lets you define the criteria such as Genre for displaying content within carousels. You can also manually select titles, order them, and exclude specific titles.
1. From the overview page, click Add carousel.
2. Click Title collection carousel, and then click Create. A blank carousel template appears.
3. For the Carousel name, select an entry from the dropdown list or create a request for a custom name.
a. Customer carousel names must be provided in English.
b. If you have a preferred translation to a non-English language, please provide it in the Custom name explanation field.
4. Select Standard or Super for Carousel type.
a. See below prerequisite for a Super carousel..
5. Add titles individually using the search field by title name or ASIN.
6. Drag and drop to order the titles in the way they should appear on the channel collection page.
7. Preview the carousel to verify the titles and the ordering.
8. To publish and/or schedule the carousel:
a. Click Edit scheduling.
b. Select the start and end dates for when the carousel should be live on the channel collection page.
i. To start immediately, select Open ended for the start date.
ii. To have the carousel on indefinitely on the collection page, select Open ended for the end date.
c. Choose the vertical position for the carousel:
i. Fully personalized for customers - Amazon applies customization algorithms based on the customer’s viewing history and displays relevant carousels on top. Different customers see the carousels in different orders.
ii. Fully personalized, with carousel within the Top 7, Top 15, or Top 30 positions - Similar to the option above, but this ensures that the carousel appears within the Top X vertical positions. Different customers see the carousel in a different vertical position, but definitely within the Top X selected.
iii. Place the carousel in position - Select a specific position for the carousel to appear in. All customers see the carousel appear in the same position.
9. Submit and publish carousel.
1. On the collection overview page, click Add carousel.
2. Click Query-based carousel, and then click Create. A blank carousel template appears.
3. For the Carousel name, select an entry from the dropdown list or create a request for a custom name.
a. Customer carousel names must be provided in English
b. If you have a preferred translation to a non-English language, please provide it in the Custom name explanation field.
4. To use personalization logic and/or reduce duplicate titles from appearing on your storefront, turn on the Personal ranking and/or Dedupe titles options.
5. Complete the template with the criteria for your query-based carousel.
a. In addition, you can also add and pin specific titles (title inclusions), and exclude titles from the query results (title exclusions).
b. Preview the carousel to verify the titles and the ordering.
6. To publish or schedule the carousel:
a. Click Edit scheduling.
b. Select the start and end dates for when the carousel should be live on the channel collection page.
i. To start immediately, select Open ended for the start date.
ii. To have the carousel on indefinitely on the collection page, select Open ended for the end date.
c. Choose the vertical position for the carousel:
i. Fully personalized for customers - Amazon applies customization algorithms based on the customer’s viewing history and displays relevant carousels on top. Different customers see the carousels in different orders.
ii. Fully personalized, with carousel within the Top 7, Top 15, or Top 30 positions - Similar to the option above, but this ensures that the carousel appears within the Top X vertical positions. Different customers see the carousel in a different vertical position, but definitely within the Top X selected.
iii. Place the carousel in position - Select a specific position for the carousel to appear in. All customers see the carousel appear in the same position.
7. Submit and publish carousel.
We provide metrics on your Storefront overview page that informs you about how the banners and carousels are performing with respect to sign-ups and streams. All metric definitions are provided below.
1. CTR (Storefront Banner Click-through-rate Index & Carousel Click-through-rate Index)
Number of clicks on your hero banner/carousel divided by the total number of views of your hero banner/carousel. The rate is then indexed on your Channel baseline (CTR from all of your channel’s storefront banners/carousels in the past 180 days). The metric is calculated and displayed for your channel banner, title banner, and every carousel.
2. Signups (Storefront banner signup rate index)
Number of customers who subscribed to your channel within 10 minutes of clicking on your storefront banner divided by the number of customers who viewed your storefront banner. The rate is then indexed on your Channel Baseline (Signup Rate from all of your channel's storefront banners in the past 180 days).
3. Views (Carousel View Rate Index)
Number of customers who viewed the carousel divided by the number of customers who visited your channel storefront. The rate is then indexed on your Channel baseline (View rate of all your channel's carousels in the past 180 days).
4. Streams (Storefront Banner Stream Rate Index & Carousel Stream Rate Index)
Number of customers who streamed any title from your storefront banner/carousel within 10 minutes of clicking your storefront banner/carousel divided by the number of customers who viewed your storefront banner/carousel. The rate is then indexed on your Channel Baseline (Stream Rate from all of your channel's storefront banners/carousels in the past 180 days).
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