Movies artwork | ||
---|---|---|
![]() Box Art |
![]() Poster Art |
|
![]() Cover Art |
![]() Hero Art |
|
![]() Title Art |
Season Level artwork | ||
---|---|---|
![]() Box Art |
![]() Poster Art |
|
![]() Cover Art |
![]() Hero Art |
|
![]() Title Art |
Episodic artwork | |
---|---|
![]() Episode 1 |
![]() Episode 2 |
TV Trailers & Bonus Content | |
---|---|
![]() Trailer |
![]() Bonus |
Type |
Preferred |
Minimum |
Aspect |
File size |
---|---|---|---|---|
Cover Art (Movies and Seasons) |
1920px x 1080px or |
1920px x 1080px |
16:9 |
10 MB |
Box Art (Movies) |
1920px x 2560px |
1200px x 1600px |
3:4 |
10 MB |
Box Art (Seasons) | 2560px x 1920px |
1600px x 1200px |
4:3 |
10 MB |
Poster Art (Movies and Seasons) | 2000px x 3000px |
2000px x 3000px |
2:3 |
10 MB |
Title Art (Movies and Seasons) | 2200px x 960px |
1100px x 660px |
Flexible |
1 MB |
Hero/Background Art | 1920px x 1080px or |
1920px x 1080px |
16:9 |
10 MB |
Episodic Art | 1920px x 1080px |
1920px x 1080px |
16:9 |
10 MB |
Trailer & Bonus Art | 1920px x 1080px |
1920px x 1080px |
16:9 |
10 MB |
Format |
JPG or PNG |
Color space |
RGB |
Title Art must be in .png file format with a transparent background.
Guidelines![]() |
|
Title Art placement in the title display page
![]() |
Movie and Season Cover Art
Safe areas based on 1920px x 1080px image: Top padding: 1920px x 160px |
![]() |
Movie and Season Poster Art
Safe areas based on 2000px x 3000px image: Top and bottom padding: 2000px x 240px |
![]() |
Hero (Background) Art |
Templates with safe zone overlays are available for download.
Prime Video aims to provide all our customers (streamers) an enjoyable and friction-less browse experience. We believe that every title has an audience to reach. Artwork is the gateway to discovering and elevating titles in our vast catalog of content. To ensure that customers have all necessary information to make a streaming decision, Artwork must resonate with its audience and provide enough information that represents its theme, genre, mood.
Artwork Text legibility is a critical requirement in Artwork in order to provide the audience information about the content. When providing Artwork to Prime Video, when title treatment or text is present on Artwork, text must be clearly displayed and legible across all device types. If not, an alternate must be created and re-submitted/re-delivered to Prime Video. A common defect of non-legible text can be seen in smaller devices (such as mobile).
The intention of this guide is to deliver measurable details to have high-quality and legible Cover Art and Poster Art across Prime Video apps and services.
Example below shows, partial non-legible Title Treatment (“The Lord of the Rights) for 16:9 cover art in Web and Mobile experience.
Following the Prime Video legibility and accessibility guide, we have categorized title art styling into several groups below and provided a guide how to measure legibility. Overall, minimum text on artwork size on images must be > 70px for 1920x1080px or > 150px for 3840x2160px Cover Art and 2000x3000px Poster Art. Minimum text size will apply to secondary text or smallest text size (in multi-line text) appears as part of the title art. These requirements are based on experience across many types of content and across all devices that we support.
Title contrast
Contrast between the title color and background must meet a legibility standard. To consider a legible and readable title, we should consider both size and contrast. Below we have examples where contrast meets the legibility requirement (Harry Potter title below), but size doesn’t and make the cover art illegible and vice versa. In accordance with the Prime Video accessibility guidelines, visual presentation of text and images of text must have a minimum contrast ratio of 4.5:1.
There are many variations of Title Art styling. For measuring the size for legibility, in some cases we should consider the full height of the title (example the wheel of time, Harry Potter). For these, on average, most legible title art can take up to ~50% of the size of the whole Cover Art/poster Art.
Image Type |
Aspect Ratio |
Title Type |
Purpose MMC and MEC |
Varient |
Identifier |
---|---|---|---|---|---|
Cover art variant |
16:9 |
Movies and Seasons |
cover |
Variant |
|
Poster art variant |
2:3 |
Movies and Seasons |
poster |
Variant |
|
Hero art variant |
16:9 |
Movies and Seasons |
hero |
Variant |
|
US Only Delivery Example:
<manifest:Image ImageID="md:imageid:org:reception_integ_test:var_test_case_full_mmc:cover.art.en">
<md:Purpose>cover</md:Purpose>
<md:Language>en-US</md:Language>
<md:AssetIntent>
<md:Type>Region</md:Type>
<md:SubType>US</md:SubType>
<md:AssetReference>
<md:OtherIdentifier>
<md:Namespace>Variant</md:Namespace>
<md:Identifier>Var123</md:Identifier>
</md:OtherIdentifier>
</md:AssetReference>
</md:AssetIntent>
<manifest:ContainerReference>
<manifest:ContainerLocation>variant123.jpg</manifest:ContainerLocation>
</manifest:ContainerReference>
</manifest:Image>
Global Delivery Example:
<manifest:Image ImageID="md:imageid:org:reception_integ_test:var_test_case_full_mmc:cover.art.en">
<md:Purpose>cover</md:Purpose>
<md:Language>en-US</md:Language>
<md:AssetIntent>
<md:Type>Region</md:Type>
<md:SubType>US</md:SubType>
<md:AssetReference>
<md:OtherIdentifier>
<md:Namespace>Variant</md:Namespace>
<md:Identifier>Var123</md:Identifier>
</md:OtherIdentifier>
</md:AssetReference>
</md:AssetIntent>
<manifest:ContainerReference>
<manifest:ContainerLocation>variant123.jpg</manifest:ContainerLocation>
</manifest:ContainerReference>
</manifest:Image>
Field | Definition &amp;amp; notes | Accepted values | Usage |
---|---|---|---|
Inventory |
Identifies all individual assets being delivered as part of the package (e.g., mezzanine files, timed text, audio, etc.) along with asset-specific metadata. | Required | |
Image |
manifest:Image | ||
ImageID |
ID used to reference the image throughout the MMC. | Required for image delivery | |
@Purpose |
Identifies the type of artwork being delivered and determines placement. | boxart, cover, hero, poster, title | Required |
@Language |
Identifies the language of the artwork being delivered. | Prime Video acceptable languages | Required |
@Width |
Width, in pixels, of the image being delivered. | String (i.e. 1920) | Optional |
@Height |
Height, in pixels, of the image being delivered. | String (i.e. 1080) | Optional |
@AssetIntent |
Used to identify whether artwork is specific to a region or whether artwork is a variant. | Required for variants | |
Type |
Used to identify artwork that is specific to a region and shouldn't be displayed elsewhere, like compliance versions. If not included, artwork will be considered eligible to be displayed in all regions. | Region | Optional |
Subtype |
Used to identify artwork that is specific to a region and shouldn't be displayed elsewhere, like compliance versions. If not included, artwork will be considered eligible to be displayed in all regions. | Country codes | Optional |
AssetReference | Used to identify whether an image is considered a variant. | Required for variants | |
OtherIdentifier | Used to identify whether an image is considered a variant. | Required for variants |
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