Playback dashboard overview

The Last updated tag at the top of the dashboard tells you how long ago your data was refreshed on the page. Data typically refreshes 4-6 times per day.

Note: If the last updated time exceeds 24 hours, the Prime Video Slate team is working to resolve an issue. Please check back later.

Playback data is grouped by the date in which the playback event occurred for the subscriber.

For example:

• If a user is in the PST time zone at 11 PM on January 1 and watches content, that stream will be anchored to January 1.
• If a user is in the EST time zone at 2 AM January 2 and watches content, that stream will be anchored to January 2.

The following controls on the page let you interact with the dashboard to focus on the specific information you need.

Date Range: This dropdown enables you to select the date range for all data shown on this page.

Channel/Tier: Offers are grouped under a single Channel for ease of analysis, or under a single Tier if the Channel has multiple tiers. The Channel/Tier dropdown allows you to see this list and multi-select the options you want to view

Content type: This enables you to filter by content type on the entire dashboard. For example, you can filter by Movie, TV Episode, Live & Linear, or Others.

• PoP %: Period over Period measurements showcase the % change in the measured period, compared to the previous period for a given metric.
• Unique customers card: This card summarizes all unique subscribers who watched content on your channel over the measured period.
• Hours per customer card: This card shows the hours of content viewed per subscriber over the measured period.
• Viewership chart: This line chart shows different measures grouped by various metrics, so you can analyze different slices of your playback performance over the measured period.
  
  • Measure: This dropdown lets you select the metric you want to measure.
    
    • Unique customers and Hours per customer are defined for their respective cards above.
    • Total hours watched is the sum of all viewership hours.
    • Total streams is the count of all unique streams.
  • Group by: This allows you to group lines to compare unique areas of your business.
    
    • None: This showcases a single line with the entire count of the measure selected.
    • Billing type: Viewership on HO (Hard Offers) versus FT (Free Trials).
    • Content type: Movie, TV Episode, Live & Linear, and Others.
    • Device type: Viewership on various device types: Living Room Devices (such as Fire TV Stick), Web (both Mobile Web and Desktop), Mobile Devices (such as the Prime Video mobile app), and Others (like VR and so on.)
    • Stream type: Viewership by type of streaming: VOD (Video on Demand), Live Event, Linear TV, or Just After Broadcast (JAB; recorded).
• Top 10 Titles By: This table shows your top 10 titles by various metrics including hours watched, unique customers, and total streams. It also indicates:
  
  • Hours watched: Sum of total hours watched over the measured period.
  • Unique customers: Count of unique customers who watched over the measured period.
  • Total streams: Count of unique streams over the measured period.
  • First title watched: The count of subscribers for whom this was the first title watched on their subscription over the measured period.
  • Last title watched: The count of subscribers for whom this was the last title watched on their subscription before it was canceled, over the measured period.