You can remove content from bulk file deliveries by submitting a Full Extract EMA Avails. Full Extract and Full Delete are used to remove content from Prime Video.
Full Extract means you’re submitting new or updated avail scopes to replace current and future avail entries within the same scope. This allows content partners to expire a license on a title, making it unplayable for customers. Prime Video defines scope as the unique combination of licensor, unique ID, territory, and the rights model (such as TVOD, SVOD, and so on). A unique ID is represented by an Alt ID in EMA v1.6, and by an ALID in EMA v1.7. Full Extract requires that all of your current and future avail entries are provided for a scope.
When a Full Extract is successfully submitted and the end date for the title has passed, the detail page for the title will still be live and appear in search. However, the title itself will not be playable.
For complete information about deleting an individual title from Prime Video Slate’s Title Hub, see Title Hub: Delete titles instead.
Option 1: Take down/expire live or existing titles (including pre-publish titles with metadata already delivered)
A Full Extract is the preferred option to quickly update and remove a title, including upcoming titles for which you have submitted metadata and/or other assets. Please review the following guidance:
To immediately expire a live or existing title, submit a new Full Extract avail with an end date of one day before the date in which you are submitting the avails.
For example, if today is April 5 (2023-04-05), deliver new Full Extract avails with End = April 4 (2023-04-04) to take down a live offer immediately.
Full Extract is the best option for content removal, and you should use it most of the time. Full Delete should only be used for cases that meet specific criteria, as described in the next section.
Option 2: Full Delete
Warning: Only for use prior to an offer going live.
Submitting a Full Delete removes all avail records of that scope from Prime Video systems. Even though a Full Delete indicates that all rights for a given scope are removed, this might not prevent the content from going live if you have already delivered metadata and/or assets to that title. You should deliver a Full Extract avail (see Option 1) with an appropriate date in the End field to take down titles for which you have already delivered metadata.
Important: Only use the Full Delete function to remove erroneous avail files for content that hasn’t received matching metadata (for example, if an incorrect Alt ID was used to attempt to modify an avail).
Full Delete has no impact on the customer-facing website and can’t be used to expire already-live content. Only use Full Delete for situations that meet all the following criteria:
- You want to remove a recently submitted erroneous/mistake avail scope like an incorrect SKU/Alt ID/ALID, or license type, or territory, or licensor in a scope.
- You never intend to publish the same SKU/Alt ID/ALID with the same scope.
- You never previously published the same SKU/Alt ID/ALID.
If your situation doesn’t meet all the above criteria, you must use Full Extract with end dates to expire your avails.
Note: Although Full Delete completely removes avail scopes from the Prime Video avails system, it has no impact on the customer-facing website or offers’ status. Use extreme caution and review the above criteria to know when to use Full Delete.
