Your agreement with Amazon may refer to both an Availability Date and a Start Date. The Availability Date is the first date Amazon is authorized to make your content available in the territory, and the Start Date is the date Amazon actually makes said content available. Amazon always has discretion to decide the Start Date of the licensed title. Therefore, your deliveries should be based strictly on the Availability Date in your agreement. This ensures Amazon has enough time to ingest and publish your content on the applicable Amazon service.
If your agreement does not specify availability or start dates, please deliver all assets prior to the timelines detailed below.
The following table outlines a delivery schedule that you must adhere to in order to ensure that Amazon can ingest and publish your content on time. SLAs are calculated based on availability date and time of the release territory. The SLAs below cover all deliverables as well as redeliveries upon validation failure, unless specific agreements have been established. As noted above, SLAs listed in contractual agreements supersede those listed below.
Delivery SLAs
| Content Type | Avails | Asset Packages | Asset Redelivery |
| Library | 30 days | 14 days | 48 hours |
| SWP | 30 days | 24 hours | Immediately |
| SDP | 30 days | 5 hours | Immediately |
| Pre-orders | 7 days | 7 days | 48 hours |
Content type (such as SWP or SDP) can be specified in the avail License Rights Description column. EMA version 1.7+ is required for SVOD avails to specify content type. Content is published at the start of the day in the eastern-most time zone of the territory indicated (for example, at 12:01 a.m. Eastern time in the US).
| Acronym | Term | Definition |
| SWP | Same Week Production | New content released on Prime Video within a week of filming or completion of post-production work including localization, editing, and reviews.1 Finalized assets are available more than 24 hours before window start. |
| SDP | Same Day Production | New content released on Prime Video within 24 hours of filming or completion of post-production work including localization, editing, and reviews.1 Finalized assets are available less than 24 hours before window start. |
| Library | All content that has passed through the first run distribution cycle. |
1Post-production work, including localization/editing/reviews for titles with more than 45 days window between first distribution (such as theatrical release or television broadcast) and Prime Video’s Availability Date, will not qualify any title as SDP or SWP.
Asset Package refers to all files required to publish a title in a given territory.
- Movies
Video, audio, timed text, image, title metadata, and asset metadata are required. Trailers are preferred, but not required.
- TV
Video, audio, timed text, title metadata, and asset metadata are required. Series and season-level title metadata and season images are required to be delivered with the first piece of content to be published within a season.
For more details, see the Global packaging requirements.
