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Promotions overview

Promotions tooling offers content partners the capability to curate and publish promotional content for Prime Video programs like temporary price reductions (TPRs) also referred to as national promotions and Prime Video exclusive promotions for Prime Member Deals (PMDs).

Content partners can now select the titles they want to promote, set the economics for the title like cost discount, and set campaign start and end dates as well as individual offer/title level start and end datse within the campaign date range.

Create a campaign

  1. On the Promotions tab, you can review existing campaigns.
    Screenshot of Promotions tab
  2. Click Add campaign and then enter campaign details like campaign name, campaign description, promotional terms, and campaign duration. For promotional terms, enter an intended cost discount rate from the current cost like 25% (this can be changed at the offer level on the next page), select the intended program like TPRs, select the intended territory like US, and then select start and end date. Click Save and exit or click Add offers to go to the next page.
    Screenshot of Promotions view
  3. On the Add offers tab, your entire catalog appears. To add a title, click Add. The the search box at the top of the list can help you find titles that you want to add to the promotion.
    Screenshot of Odd offers tab
  4. Modify entries one-by-one or in multi-select bulk actions for add/remove offers and update/modify the cost discount either as absolute value or as a discount rate on the In campaign tab. Enter a new revenue share if you want to change the value shown. Modify the title level promotion dates if they're different than the initial campaign dates. Tip: To scroll left and right on the screen, use Shift + mouse scroll (if available).
    Screenshot of In campaign tab
  5. After all offers are added with details, click Save and exit or Review campaign. Review Campaign takes you to the next page where you can review the final campaign details before clicking Submit Campaign for approval. On the review campaign page, you can also edit campaign details like campaign name and description, modify the cost discount rate, or the campaign duration by editing the dates. You can also edit the existing added offer title details by clicking under the Edit offers option and proceed with the review and submission workflow.
    Screenshot of Promotions view
  6. After submitting the campaign, you'll be able to monitor the status of all promotion campaigns in Video Central on the Promotions tab. Promotion requests should be submitted at least five days prior to campaign start dates.

To quickly create a new campaign, you can clone an existing one and modify the dates or edit included titles. For completed campaigns, select the three dotted line on the right side the screen under the campaign view and then click Copy campaign to new.
Screenshot of Promotions view

In the campaign view, you can also see Prime Video recommended campaigns. These campaigns are either PMDs or TPRs for which the Prime Video has selected. Accept the campaign or delete it if you don't want to accept the titles.
Screenshot of campaign view

Frequently asked questions (FAQs)

How can I get started?
Which titles can I publish through the self-service promotion tooling?
Can I publish content for all the territories that I manage?
Will I still need to and/or be able to send promotion requests to my CAM to publish through the existing tooling?
Am I able to cancel a campaign that is live?
Am I going to be able to also publish any creative assets as part of this new tooling?
How will I receive support from Prime Video?
What will I be able to set in the campaign?
How can I start a campaign?
Will I receive recommended campaigns from Prime Video?
How will I know when there is a recommended campaign?
How far in advance can I receive recommendations for these promotions and how long do I have to decide?

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