Promotions tooling offers content partners the capability to curate and publish promotional content for Prime Video programs like temporary price reductions (TPRs) also referred to as national promotions and Prime Video exclusive promotions for Prime Member Deals (PMDs).
Content partners can now select the titles they want to promote, set the economics for the title like cost discount, and set campaign start and end dates as well as individual offer/title level start and end datse within the campaign date range.
Create a campaign
- On the Promotions tab, you can review existing campaigns.
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- Click Add campaign and then enter campaign details like campaign name, campaign description, promotional terms, and campaign duration. For promotional terms, enter an intended cost discount rate from the current cost like 25% (this can be changed at the offer level on the next page), select the intended program like TPRs, select the intended territory like US, and then select start and end date. Click Save and exit or click Add offers to go to the next page.
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- On the Add offers tab, your entire catalog appears. To add a title, click Add. The the search box at the top of the list can help you find titles that you want to add to the promotion.
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- Modify entries one-by-one or in multi-select bulk actions for add/remove offers and update/modify the cost discount either as absolute value or as a discount rate on the In campaign tab. Enter a new revenue share if you want to change the value shown. Modify the title level promotion dates if they're different than the initial campaign dates. Tip: To scroll left and right on the screen, use Shift + mouse scroll (if available).
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- After all offers are added with details, click Save and exit or Review campaign. Review Campaign takes you to the next page where you can review the final campaign details before clicking Submit Campaign for approval. On the review campaign page, you can also edit campaign details like campaign name and description, modify the cost discount rate, or the campaign duration by editing the dates. You can also edit the existing added offer title details by clicking under the Edit offers option and proceed with the review and submission workflow.
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- After submitting the campaign, you'll be able to monitor the status of all promotion campaigns in Video Central on the Promotions tab. Promotion requests should be submitted at least five days prior to campaign start dates.
To quickly create a new campaign, you can clone an existing one and modify the dates or edit included titles. For completed campaigns, select the three dotted line on the right side the screen under the campaign view and then click Copy campaign to new.
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In the campaign view, you can also see Prime Video recommended campaigns. These campaigns are either PMDs or TPRs for which the Prime Video has selected. Accept the campaign or delete it if you don't want to accept the titles.
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Frequently asked questions (FAQs)
How can I get started?
Contact your Content Acquisition Manager (CAM) or Vendor Manager (VM) for more information on how to access to self-service promotion through your Video Central (VC) account. Your CAM will send a welcome email message to notify content partners that they have been onboarded.
Am I able to cancel a campaign that is live?
For scheduled and live campaigns, contact your CAM manager and request cancellation. The cancellation would go in effect in the day of cancellation. Any sales that occurred prior to the cancellation date can't be changed.
How will I receive support from Prime Video?
For any self-service promotion tooling, you will be able to get answers through the content partner facing FAQs and tutorials. You will still have CAM support for any other questions that aren't answered in the FAQs. Partners on the pilot program can contact the Prime Video promotion team at
mercatus@amazon.com.