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New experience
Customers
Switching to the Global Spec will enable Prime Video to offer all worldwide customers the widest possible selection of content with a flexible, multi-lingual playback experience.
Eliminates duplicates and expands localization
Current experience
New experience
Partners
Benefits
A single semi-textless video source is required eliminating additional video for worldwide delivery.
Better discovery of your content by removing duplicates.
Cross market localization (subs and dubs) accessibility (where rights permit).
Movielabs' industry standard specifications.
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