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Content removal

Content removal can be achieved by submitting a Full Extract EMA Avails. Full Extract and Full Delete are used to remove content from Prime Video.

Full Extract means you're submitting new or updated avail scopes to replace current and future avail entries within the same scope. This allows content partners to expire a license on a title, making it unplayable for customers. Prime Video defines scope as the unique combination of licensor, unique ID, territory, and the rights model (e.g., TVOD, SVOD, etc.). A unique ID is represented by an Alt ID in EMA v1.6 and an ALID in EMA v1.7. Full Extract requires that all of your current and future avail entries are provided for a scope.

When a Full Extract is successfully submitted and the end date for the title has passed, the detail page for the title will still be live and appear in search, however, the title itself will not be playable.

Option 1: Take down/expire titles with live or existing offers

Please review the following Full Extract guidance:

  • Always submit Full Extract avails with End dates to expire titles with live or existing offers. A title is considered to have an existing offer if matching metadata has been supplied for that title even if an offer has a start date in the future.
  • To immediately expire a live or existing offer, use an avails End date of one day prior to the date of the avail is intended to begin.

    For example, if today is April 5 (2023-04-05), deliver new Full Extract avails with End = April 4 (2023-04-04) to take down a live offer immediately

  • You should expect to use Full Extract most of the time. Full Delete should only be used for cases that meet specific criteria.

Option 2: Full Delete

Caution: Only for use prior to an offer going live

Submitting a Full Delete removes all avail records of that scope from Prime Video systems. Even though a Full Delete indicates that all rights for a given scope are removed, if the Prime Video internal publishing workflows create an offer, a Full Delete isn't sufficient to automatically expire content and remove it from customer availability. Content providers should deliver a Full Extract avail (see Option 1) with an appropriate date in the End field to take down titles with existing offers. Only use the Full Delete function to remove erroneous avail files for content that hasn't received matching metadata (e.g., if an incorrect Alt ID was used to attempt to modify an avail).

Full Delete has no impact on the customer-facing website and can't be used to expire already-live content or content with existing offers. Only use Full Delete for situations that meet all of the following criteria:

  • Remove a recently submitted erroneous/mistake avail scope like an incorrect SKU/Alt ID/ALID, or license type, or territory, or licensor in a scope.

  • Never intend to publish the same SKU/Alt ID/ALID with the same scope
  • Never previously published the same SKU/Alt ID/ALID

If your situation doesn't meet all of the above criteria, you must use Full Extract with end-dates to expire your avails.

Note: Although Full Delete completely removes avail scopes from the Prime Video avails system, it has no impact on the customer-facing website or offers’ status. Use extreme caution and review the above criteria to know when to use Full Delete.


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