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Live event data quality standards

This article specifies and defines the standard data attributes and the data quality required for live sports ad-hoc events published to Prime Video. These data attributes help customers find the events and that Prime Video is able to provide a high-quality discovery experience across all live events. Low-quality metadata that is ambiguous or redundant across multiple events results in a poor customer experience, preventing customers from easily discovering and engaging with live sport content.

Customer experience with associated metadata

The following examples show how the provided live event metadata that meet the quality requirements appears to customers in the Prime Video carousels and detail pages.

Home Page – Tentpole Hero
Sample Live and Upcoming events carousel
  1. Title is easy to read and help customers clearly understand what the broadcast covers.
  2. Description provides additional context.
  3. Teams logo are included.
  4. Graphic depicting event appears.
  5. Venue and event location appears.
  6. Background image different than box art.
  7. Live badging (driven by broadcast schedule) appears.
Live and upcoming events carousel
Sample Home Page Tentpole Hero

Metadata for carousel

  1. Title is easy to read and help customers clearly understand what the broadcast covers. Includes teams’ names and clarify home versus away
  2. Description provides additional context.
  3. Teams logo are included.
  4. Background image depicting the event appears.
  5. Venue and event location appears.
  6. Event date and start time (driven by broadcast schedule) appears.
Glance view of detail page (hover state in carousel)
Sample glance view of a hover state in a carousel Metadata for carousel tiles
  1. Image — team logos, team names, league logo
  2. Live badging (driven by broadcast schedule)
  3. Entitlement (Included with Prime)
  4. Team names/event title
  5. Event synopsis/team full names
  6. Venue and event location
  7. AMR rating (based on local regulatory authority)

Live event detail pages

Sample screenshot of a live events detail page

Metadata for detail page
  1. Background image
  2. Live badging
  3. Team names/event title
  4. Customer reviews
  5. Event start date/time
  6. Venue/event location
  7. Event subtitles
  8. Audio language

Metadata categories

The following table provides definitions for these categories and how the metadata are used for event publishing:

Category Definition
Imagery Helps customers immediately recognize the live event and enhance their discovery experience. Customers interact with images primarily when navigating through the live event carousels and use that to decide what to watch.
Event title Provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch.
Event description Provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch.
Event classifications Helps customer to quickly discover the events or group of events they are interested in watching. Includes Sport, League, Tournament, Teams (for Team v Team Events) and Participants (for individual events). These classifications are required for live events to create theme-based collection pages and carousels.
Location Indicate the host country, state, city and venue for the live event.
Broadcast schedule Indicates the month and day of month and the time in UTC that the live event is scheduled to start and end.
Genre Indicates the genre of the live event (e.g., "sports", "news", "concert").
Regulatory ratings Identifies programs with objectionable content and helps customers make more informed viewing choices. The ratings are made in accordance to local regulatory rating requirements.
Broadcast audio languages Indicates the supported audio languages. Helps customer find events aired in the language that matters to them.
Metdata locales Used to provide a consistent consumer experience ensuring that discovery points (e.g., detail pages) text and images are rendered in the proper language.
Subtitle (closed captions) List of one or more subtitles/closed caption languages. Used to improve accessibility for hearing impaired customers and for customers who do not speak the languages used in the audio track.
Broadcast signal configuration Indicates the configuration of the live signal delivered by the partner. Includes bit rate, video resolution, frame rate, audio tracks, closed caption, feed identifier etc.

Required data attributes and quality requirements

  • Required: The metadata attribute must be supplied to Prime Video Sports via the metadata ingest API and must meet the quality requirements.
  • Optional: The metadata attribute is optional but must meet the quality requirements if supplied to Prime Video Sports via the metadata ingest API.

Importance

Metadata category

Sub category

Data Quality Standard
Required for publishing

Required (0) All categories All events Images, title, and description don't contain broadcaster branding.
Required (1) Imagery Box art - All events

This helps customers immediately recognize the live event and enhance their discovery experience. Customers interact with images primarily when navigating through the live event carousels and use that to decide what to watch.

1920 x 1080 or 3840 x 2160 (preferred) image provided.

Required (1) Imagery Box art - All events

It's important to have distinct images for each tile and that it accurately reflects the event to avoid customer confusion. Not all customers follow every sport. It's key to use a distinguishing characteristic that helps customers recognize the sport like a background picture of the field or court of play or the ball used.

Distinct images for each event. Images are not repeating (e.g., same image for each tennis match in the tournament)

Required (1) Imagery Box art - All events Image or graphic that depict the event.

Example
Required (1) Imagery Box art - Team v Team events For team vs. team sports, the event image must include the sport/league logo, team logos, players, flags, or graphics that represent both teams.

Example
Optional (1) Imagery Box Art - All Events Includes league or competition logo.

Example
Required (1) Imagery Box Art - Player v Player Events For individual player vs. player events (i.e. tennis), the event image must include an image that orients the customer to the sport being played and who is playing (player headshot or player country flag). It might also include action shots of the players if available.

Example
Required (1) Imagery Box Art - Multi-sport events If there are multiple sports covered in the same broadcast, include the tournament/league logo and representation of the top sports covered in that stream.

Example
Optional (1) Imagery Box Art - Multi-day Events For multi-game broadcasts, include the specific day of coverage as well as stadium/court to uniquely represent the stream. If coverage is limited to specific venues, include representation of venue in images.

Example
Required (1) Imagery Box Art - All Events 4x3 image with min resolution of 2560x1920.

Required (1) Imagery Box Art - All Events A version of the image in the primary language of distribution rights country is required.

Example
Optional (1) Imagery Box Art - All Events If the broadcast language is different from the primary language of the distribution rights country, a second broadcast language specific image is required.

Example
Optional (1) Imagery Box Art - All Events Safe zone requirements
The purple, green, and orange areas are a rough spacing for metadata (purple), tile edge (green), and badging (orange). These are not representative of the UX/UI layout. This is sized at 1920x1080p, and so when scaled, the zones might be slightly different for mobile, living room device, and web.

Required (1) Imagery Background Image - All Events Image or graphic that depicts the event is required.

Example
Required (1) Imagery Background Image - All Events Image is different from box art.

Example
Required (1) Imagery Background Image - All Events 16x9 aspect ratio. 3840 x 2160 (preferred) or 1920 x 1080 resolution or better.
Required (1) Imagery Background Image - All Events Safe zone requirements
For the best visual experience, we highly recommend placing background art with visual details on the right side of the artwork. Left side is covered with Prime Video UI overlay gradient and metadata on the living room and web devices.

Optional (1) Imagery Tentpole Hero - All Events Two image sizes provided: 1920x1080 or 3840x2160.

Optional (1) Imagery Poster Art - All Events Poster art provided for each event: 2000x3000.

Optional (1) Imagery Standard Hero - All Events Standard hero provided in necessary sizes
  • 3840x1440
  • 1920x1080 or 3840x2160

Optional (1) Imagery Title Art - All Events 3450x560

Optional (3) Event title Tournament/League Logo Logo representing the tournament or league the event is part of.

Example
Required (3) Event title All events This should be easy to read and help customers clearly understand what the live event covers. Event titles should be distinct and specific to the underlying broadcast coverage.

Example
Required (3) Event title All events Correct grammar and punctuation are required.
Required (3) Event title All events Title is in the primary language of distribution rights country/region.
Optional (3) Event title All events A second title may be provided in broadcast language if different from primary language of rights country/region.
Optional (3) Event title All events English language title for one of the locale contributions.

Example
Optional (3) Event title All events The title length shall not exceed [X] character.
Required (3) Event title Team v Team Title Includes team names.

Example
Optional (3) Event title Team v Team Title clarifies home versus away team.

Example
Required (3) Event title Player v Player Title includes the player names.

Example
Required (3) Event title One v Many Title includes the competition name.

Examples
Required (3) Event title Multi-game Title includes the competition name and day (if multiple days) or round.

Examples
Required (3) Event title Multi-game Title includes include the specific sport/stadium/court/day/player names to uniquely represent the stream when applicable. The ideal experience is to update the player names dynamically in real time to reflect the current game in progress.

Example
Required (3) Event title Multi-sport Title includes description of top sports covered in stream.

Example
Optional (3) Event title Multi-game Real-time titles updates to reflect the current game in progress.

Example
Required (4) Event description All events This provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch.

Example
Required (4) Event description All events In primary language of distribution rights country/region.
Optional (4) Event description All events Description is in broadcast language if different from primary language of rights country/region.
Optional (4) Event description All events Description includes event tournament/league name.

Examples
Optional (4) Event description All events Description includes event venue/stadium/court info.

Example
Optional (4) Event description All events Description includes the event location.

Example
Optional (4) Event description All events Description includes specific stage of the league/tournament.

Examples
Optional (4) Event description All events Description includes a headline significant of the event if available (call out popular players, highlight news, etc.).

Example
Optional (4) Event description Multi-sport Description includes description of sports covered in broadcast.

Example
Required (5) Event classifications All events Sport. Classification is required for live events to create collection pages. Each game has a sport classification.

Examples
Required (5) Event classifications All events League/Entity. Classification is required for live events to create collection pages. Each game has a league classification.

Examples
Required (5) Event classifications All events Tournament/Competition. Classification is required for live events to create collection pages. Each game has a tournament classification.

Examples
Required (5) Event classifications Team v Team Team. Classification is required for live events to create collection pages. Each game has a team classification.

Example
Required (5) Event classifications Player v Player Player. Classification is required for live events to create collection pages. Each game has a tournament classification. Includes the player first and last names.

Example
Optional (5) Event classifications All events Gendor.

Examples
Optional (5) Event classifications All events Round.

Examples
Optional (5) Event classifications All events Format.

Examples
Optional (6) Location All events Venue Name. Indicates the stadium name that the event takes place. When a tournament happens in multiple locations, include specific details about the location. For streams covering multiple events happening at different locations, include the venue city name.

Example
Optional (6) Location All events Venue Country. Indicates the host country/region for the live event.

Example
Optional (6) Location All events Venue City. Indicates the host city for the live event.

Optional (6) Location All events Venue State/Province. Indicates the host state for the live event.

Example
Required (7) Broadcast schedule All events Event start date time indicates the month and day of month and the time in UTC that the live event is scheduled to start. Event end date time indicates the month and day of month and the time in UTC that the live event is scheduled to end.

Example
Required (8) Genre All events Genre for the live event.

Example
Optional (9) Regulatory ratings All events Content ratings in accordance to local regulatory rating requirements. Default will be all ages.

Examples
Required (10) Broadcast audio languages All events List of one or more audio track languages.

Examples
Required (11) Metadata languages All events Event metadata must be provided in the primary language of the country/region and (if different from primary country/region language) the language the broadcast itself.

Example
Required (12) Subtitle (closed captions) languages All events List of one or more audio track languages (value may also be null).
Required (13) Broadcast signal configuration All events Must include: video bit rate, video resolution, video frame rate, scan mode, dynamic range (SDR, HDR), audio tracks attributes, closed caption/subtitles attributes.

Data delivery timelines and data overrides

The existing pipeline latency between the broadcast partner, Gracenote, and Prime Video is 60+ hours. Content partners must provide final event metadata and broadcast schedules to Gracenote 72 hours prior to the start of the event. If final metadata and schedule information is unavailable 72 hours before the event, then a unique placeholder event (with acceptable customer facing placeholder text/images — e.g., "US Open Day 1 Match 1" with a generic tennis or US Open image) must be provided to Gracenote by the same period.

Prime Video will establish a data overrides process that bypasses Gracenote in which a placeholder event can be updated (title, image, start/end time, etc.) within eight hours of the event start time. It's important that the number of unique placeholder events is equal to the number of actual events. If there are fewer placeholder events than actual events, Prime Video will not be able to create detail pages for all events before they broadcast. If there are more placeholder events than actual events, then customers might see a placeholder event go live that doesn't have a supporting broadcast.


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