This article specifies and defines the standard data attributes and the data quality required for live sports ad-hoc events published to Prime Video. These data attributes help customers find the events and that Prime Video is able to provide a high-quality discovery experience across all live events. Low-quality metadata that is ambiguous or redundant across multiple events results in a poor customer experience, preventing customers from easily discovering and engaging with live sport content.
The following examples show how the provided live event metadata that meet the quality requirements appears to customers in the Prime Video carousels and detail pages.
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Metadata for carousel
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Metadata for carousel tiles
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The following table provides definitions for these categories and how the metadata are used for event publishing:
Category | Definition |
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Imagery | Helps customers immediately recognize the live event and enhance their discovery experience. Customers interact with images primarily when navigating through the live event carousels and use that to decide what to watch. |
Event title | Provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch. |
Event description | Provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch. |
Event classifications | Helps customer to quickly discover the events or group of events they are interested in watching. Includes Sport, League, Tournament, Teams (for Team v Team Events) and Participants (for individual events). These classifications are required for live events to create theme-based collection pages and carousels. |
Location | Indicate the host country, state, city and venue for the live event. |
Broadcast schedule | Indicates the month and day of month and the time in UTC that the live event is scheduled to start and end. |
Genre | Indicates the genre of the live event (e.g., "sports", "news", "concert"). |
Regulatory ratings | Identifies programs with objectionable content and helps customers make more informed viewing choices. The ratings are made in accordance to local regulatory rating requirements. |
Broadcast audio languages | Indicates the supported audio languages. Helps customer find events aired in the language that matters to them. |
Metdata locales | Used to provide a consistent consumer experience ensuring that discovery points (e.g., detail pages) text and images are rendered in the proper language. |
Subtitle (closed captions) | List of one or more subtitles/closed caption languages. Used to improve accessibility for hearing impaired customers and for customers who do not speak the languages used in the audio track. |
Broadcast signal configuration | Indicates the configuration of the live signal delivered by the partner. Includes bit rate, video resolution, frame rate, audio tracks, closed caption, feed identifier etc. |
Importance |
Metadata category |
Sub category |
Data Quality Standard |
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Required | (0) All categories | All events | Images, title, and description don't contain broadcaster branding. |
Required | (1) Imagery | Box art - All events | This helps customers immediately recognize the live event and enhance their discovery experience. Customers interact with images primarily when navigating through the live event carousels and use that to decide what to watch. 1920 x 1080 or 3840 x 2160 (preferred) image provided. |
Required | (1) Imagery | Box art - All events | It's important to have distinct images for each tile and that it accurately reflects the event to avoid customer confusion. Not all customers follow every sport. It's key to use a distinguishing characteristic that helps customers recognize the sport like a background picture of the field or court of play or the ball used. Distinct images for each event. Images are not repeating (e.g., same image for each tennis match in the tournament)
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Required | (1) Imagery | Box art - All events | Image or graphic that depict the event.
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Required | (1) Imagery | Box art - Team v Team events | For team vs. team sports, the event image must include the sport/league logo, team logos, players, flags, or graphics that represent both teams.
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Optional | (1) Imagery | Box Art - All Events | Includes league or competition logo.
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Required | (1) Imagery | Box Art - Player v Player Events | For individual player vs. player events (i.e. tennis), the event image must include an image that orients the customer to the sport being played and who is playing (player headshot or player country flag). It might also include action shots of the players if available.
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Required | (1) Imagery | Box Art - Multi-sport events | If there are multiple sports covered in the same broadcast, include the tournament/league logo and representation of the top sports covered in that stream.
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Optional | (1) Imagery | Box Art - Multi-day Events | For multi-game broadcasts, include the specific day of coverage as well as stadium/court to uniquely represent the stream. If coverage is limited to specific venues, include representation of venue in images.
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Required | (1) Imagery | Box Art - All Events | 4x3 image with min resolution of 2560x1920.
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Required | (1) Imagery | Box Art - All Events | A version of the image in the primary language of distribution rights country is required.
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Optional | (1) Imagery | Box Art - All Events | If the broadcast language is different from the primary language of the distribution rights country, a second broadcast language specific image is required.
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Optional | (1) Imagery | Box Art - All Events | Safe zone requirements The purple, green, and orange areas are a rough spacing for metadata (purple), tile edge (green), and badging (orange). These are not representative of the UX/UI layout. This is sized at 1920x1080p, and so when scaled, the zones might be slightly different for mobile, living room device, and web.
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Required | (1) Imagery | Background Image - All Events | Image or graphic that depicts the event is required.
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Required | (1) Imagery | Background Image - All Events | Image is different from box art.
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Required | (1) Imagery | Background Image - All Events | 16x9 aspect ratio. 3840 x 2160 (preferred) or 1920 x 1080 resolution or better. |
Required | (1) Imagery | Background Image - All Events | Safe zone requirements For the best visual experience, we highly recommend placing background art with visual details on the right side of the artwork. Left side is covered with Prime Video UI overlay gradient and metadata on the living room and web devices.
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Optional | (1) Imagery | Tentpole Hero - All Events | Two image sizes provided: 1920x1080 or 3840x2160.
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Optional | (1) Imagery | Poster Art - All Events | Poster art provided for each event: 2000x3000.
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Optional | (1) Imagery | Standard Hero - All Events | Standard hero provided in necessary sizes
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Optional | (1) Imagery | Title Art - All Events | 3450x560
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Optional | (3) Event title | Tournament/League Logo | Logo representing the tournament or league the event is part of.
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Required | (3) Event title | All events | This should be easy to read and help customers clearly understand what the live event covers. Event titles should be distinct and specific to the underlying broadcast coverage.
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Required | (3) Event title | All events | Correct grammar and punctuation are required. |
Required | (3) Event title | All events | Title is in the primary language of distribution rights country/region. |
Optional | (3) Event title | All events | A second title may be provided in broadcast language if different from primary language of rights country/region. |
Optional | (3) Event title | All events | English language title for one of the locale contributions.
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Optional | (3) Event title | All events | The title length shall not exceed [X] character. |
Required | (3) Event title | Team v Team | Title Includes team names.
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Optional | (3) Event title | Team v Team | Title clarifies home versus away team.
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Required | (3) Event title | Player v Player | Title includes the player names.
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Required | (3) Event title | One v Many | Title includes the competition name.
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Required | (3) Event title | Multi-game | Title includes the competition name and day (if multiple days) or round.
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Required | (3) Event title | Multi-game | Title includes include the specific sport/stadium/court/day/player names to uniquely represent the stream when applicable. The ideal experience is to update the player names dynamically in real time to reflect the current game in progress.
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Required | (3) Event title | Multi-sport | Title includes description of top sports covered in stream.
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Optional | (3) Event title | Multi-game | Real-time titles updates to reflect the current game in progress.
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Required | (4) Event description | All events | This provides additional context about the live event. It enables customers to confirm that the live event is what they want to watch.
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Required | (4) Event description | All events | In primary language of distribution rights country/region. |
Optional | (4) Event description | All events | Description is in broadcast language if different from primary language of rights country/region. |
Optional | (4) Event description | All events | Description includes event tournament/league name.
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Optional | (4) Event description | All events | Description includes event venue/stadium/court info.
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Optional | (4) Event description | All events | Description includes the event location.
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Optional | (4) Event description | All events | Description includes specific stage of the league/tournament.
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Optional | (4) Event description | All events | Description includes a headline significant of the event if available (call out popular players, highlight news, etc.).
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Optional | (4) Event description | Multi-sport | Description includes description of sports covered in broadcast.
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Required | (5) Event classifications | All events | Sport. Classification is required for live events to create collection pages. Each game has a sport classification.
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Required | (5) Event classifications | All events | League/Entity. Classification is required for live events to create collection pages. Each game has a league classification.
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Required | (5) Event classifications | All events | Tournament/Competition. Classification is required for live events to create collection pages. Each game has a tournament classification.
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Required | (5) Event classifications | Team v Team | Team. Classification is required for live events to create collection pages. Each game has a team classification.
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Required | (5) Event classifications | Player v Player | Player. Classification is required for live events to create collection pages. Each game has a tournament classification. Includes the player first and last names.
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Optional | (5) Event classifications | All events | Gendor.
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Optional | (5) Event classifications | All events | Round.
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Optional | (5) Event classifications | All events | Format.
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Optional | (6) Location | All events | Venue Name. Indicates the stadium name that the event takes place. When a tournament happens in multiple locations, include specific details about the location. For streams covering multiple events happening at different locations, include the venue city name.
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Optional | (6) Location | All events | Venue Country. Indicates the host country/region for the live event.
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Optional | (6) Location | All events | Venue City. Indicates the host city for the live event.
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Optional | (6) Location | All events | Venue State/Province. Indicates the host state for the live event.
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Required | (7) Broadcast schedule | All events | Event start date time indicates the month and day of month and the time in UTC that the live event is scheduled to start.
Event end date time indicates the month and day of month and the time in UTC that the live event is scheduled to end.
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Required | (8) Genre | All events | Genre for the live event.
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Optional | (9) Regulatory ratings | All events | Content ratings in accordance to local regulatory rating requirements. Default will be all ages.
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Required | (10) Broadcast audio languages | All events | List of one or more audio track languages.
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Required | (11) Metadata languages | All events | Event metadata must be provided in the primary language of the country/region and (if different from primary country/region language) the language the broadcast itself.
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Required | (12) Subtitle (closed captions) languages | All events | List of one or more audio track languages (value may also be null). |
Required | (13) Broadcast signal configuration | All events | Must include: video bit rate, video resolution, video frame rate, scan mode, dynamic range (SDR, HDR), audio tracks attributes, closed caption/subtitles attributes. |
The existing pipeline latency between the broadcast partner, Gracenote, and Prime Video is 60+ hours. Content partners must provide final event metadata and broadcast schedules to Gracenote 72 hours prior to the start of the event. If final metadata and schedule information is unavailable 72 hours before the event, then a unique placeholder event (with acceptable customer facing placeholder text/images — e.g., "US Open Day 1 Match 1" with a generic tennis or US Open image) must be provided to Gracenote by the same period.
Prime Video will establish a data overrides process that bypasses Gracenote in which a placeholder event can be updated (title, image, start/end time, etc.) within eight hours of the event start time. It's important that the number of unique placeholder events is equal to the number of actual events. If there are fewer placeholder events than actual events, Prime Video will not be able to create detail pages for all events before they broadcast. If there are more placeholder events than actual events, then customers might see a placeholder event go live that doesn't have a supporting broadcast.
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