Supply Chain Updates, July 2025

As you know, Prime Video introduced 2:3 poster art in October 2024, and made it a required asset type for title deliveries in January 2025. The mobile aspect ratio is critical to the customer experience on mobile devices, so we’re letting you know about the latest updates to our 2:3 poster art requirements and implementations.

Starting in August 2025, all titles must have 2:3 aspect ratio poster artwork to be included in Prime Video’s discovery features on mobile. Titles without compliant 2:3 poster artwork will be filtered out from carousels, recommendations, and browsing sections. (Title pages will still be accessible through search, and customers can still watch, purchase and rent all published content on mobile.) Titles will only be removed from discovery on mobile; this will not affect the Prime Video discovery experience on other devices.

To ensure your content remains discoverable, please review your titles and update any non-compliant artwork. For detailed specifications on poster artwork requirements, see Artwork specifications.

Important: A more detailed schedule of milestones will be sent by email, and referenced in future Supply Chain updates. Please stay tuned as we confirm the dates when we’ll begin enforcing 2:3 artwork requirements for publishing, and blocking those titles that do not have compliant artwork.

On June 30, we launched the Asset Quick View to help partners more easily review assets like images, subtitles, and mezzanine files at a glance. To learn more, and to watch a quick video demo of the feature, see Asset Quick View.

We’re adding several language-LOCALE codes to the list of territories Prime Video supports:

• Czechia: Czech (cs-CZ) or English
• Denmark: Danish (da-DK) or English
• Hungary: Hungarian (hu-HU) or English
• Norway: Norwegian Bokmål (nb-NO), Norwegian Nynorsk (nn-NO), or English
• Romania: Romanian (ro-RO) or English
• Switzerland: French (fr-FR) or German (de-DE)
• Turkey: Turkish (tr-TR)

Partners will be notified as soon as these new territories are available for TVOD distribution. For a complete list of primary languages and territories, as well as all localized asset requirements, see Global TVOD requirements.

On August 30, Prime Video will offer customers TV box sets, a bundle of all completed seasons of a TV series (for example: “The Marvelous Mrs. Maisel”). You will be able to deliver EMA avails for this bundle type after June 30. Bundles for movie collections and bundle-exclusive extras will be released later this year.

We’ll launch complete instructions for how to deliver TV box set bundles here in the Slate support guide when the feature is released. Search the support guide for “bundles” to learn more.