Ratings, genre, and language FAQ

All titles must be submitted with a rating that is granted by a sanctioned ratings body in the target region. For example, a title being distributed in Great Britain must have a valid BBFC rating. If a title has not been rated, it can be submitted without the ratings block in the MEC. This will populate a Not Rated attribute, which impacts discoverability on Prime Video. For special compliance territories (India, Brazil, and Australia), ratings and ratings descriptors are required. If ratings and ratings descriptors are missing for special compliance territories, publishing will be blocked.

For SVOD and TVOD Prime, Amazon requires 100% compliance for ratings and content descriptors in special compliance territories (India, Brazil, and Australia). Additionally, ratings must be supplied for all content that has received legal compliance review and is subject to a maturity rating in any territory. Each content provider is responsible for providing appropriate rating references with their delivery submissions. Omission of ratings where legally required by territory regulations may result in non-compliance and content provider liability.

We currently do not support partial MEC updates for non-language-Locale specific attributes like RatingSet. Please include all available ratings when delivering an MEC file. Providing ratings for a single territory (or a subset of available ratings) will overwrite previously provided ratings in other territories.

We currently do not support partial MEC updates for non-language-Locale-specific attributes like RatingSet. Please ensure that the Rating and rating Reason are updated when resubmitting a title or updating any metadata value. For guidelines, see Ratings.

No.

Please contact your Partner Operations Manager (POM) for assistance. Partial MEC delivery allows you to only reference the localized language metadata you’re delivering.

The only supported format to supply position-based and vertical subtitles is the Lambda.cap format.

Genre codes in MEC drive the carousel aggregation experience in the global marketplace.

Dub cards are legally required in many territories, including Germany, France, and Brazil. Whenever dubbed content is supplied, we request that you deliver dub cards where legally required. For all other territories, we urge you to deliver dub cards to minimize future backfill efforts, should dub cards become a legal requirement later. Content providers can be held responsible for any legal implications that occur due to lack of dub card delivery in territories with legal requirements.