What It Takes to Publish a TV Series
TV series content is organized in a three-level hierarchy: Series, Season, and Episode. Content rights, metadata, playable assets, and artwork each apply at specific levels within this hierarchy.
Publishing a TV series on Prime Video has five publishing requirements. Each requirement covers a distinct category of content. Missing even one will block your title from going live.
Understanding the TV Series Structure
Prime Video organizes TV series content in a three-level hierarchy. Each level serves a distinct purpose in how your content is stored, displayed, and delivered to customers.
Level |
What It Represents |
What Is Delivered at This Level |
Series |
The overall show (for example, “The Marvelous Mrs. Maisel”, long-running soap operas) |
Series-level title metadata only |
Season |
A group of episodes released as one season or volume |
Season metadata and season-level artwork |
Episode |
A single episode within a season |
Episode metadata, playable assets (video, audio, timed text), and episodic artwork |
Publishing Requirements
All TV series fields fall into one of three categories. Understanding these categories helps you prioritize your submission and avoid delays.
Category |
What It Means for You |
Required |
Your title will not publish without these fields for the applicable content type. Providing only required fields results in a basic customer experience. |
Enhanced |
These fields are not required for publishing. Providing them improves discoverability, placement, and the customer experience. |
Discarded |
Amazon does not use this field. |
Component Breakdown
The table below lists the components to publish a TV series on Prime Video.
Component |
Requirement |
What It Covers |
Guide |
Playable Assets (Video, Audio) |
Required |
|
|
Timed Text |
Required |
|
|
Metadata |
Required |
|
|
Artwork |
Required |
|
|
Content Rights |
Required |
|
|
Trailer and Bonus Content |
Enhanced |
Promotional content associated with the season.
|
Delivering via MovieLabs
TV series on Prime Video can currently only be delivered using the MovieLabs specification. The MovieLabs specification organizes your publishing requirements into five components.
MovieLabs Delivery Components at a Glance
Use the table below to understand what each component does and how it is delivered. Deliver all of the components below via your chosen file ingestion method (Aspera or AWS S3).
Component |
Required For |
Why It Is Important |
Delivery Method |
Format |
Content Rights via EMA Avails |
TVOD, Channels, SVOD CPH |
Defines territory, license type, duration, and pricing |
Bulk File Delivery |
XLS (EMA v1.6 to v1.9) currently supported |
Title Metadata (MEC) |
All titles |
Describes your title at series, season, and episode level |
Bulk File Delivery |
XML (MEC v2.6) |
Playable Assets |
All titles |
Video, audio, subtitles, forced narratives, and dub cards for each episode |
Standard Delivery (Aspera or S3) |
Media files (per PV spec) |
Global Artwork |
All titles |
Cover Art, Box Art, Poster Art, Hero Art (season), and Episodic Art (every episode) |
Standard Delivery (Aspera or S3) |
JPEG or PNG (RGB) |
Asset Manifest (MMC) |
All titles |
Maps all assets to the correct title and rights window |
Bulk File Delivery |
XML (MMC v1.5) |
MovieLabs Packaging Requirements
EMA Avails (Content Rights)
Title Metadata (MEC File)
Your MEC file contains all the descriptive information customers use to make viewing decisions. It includes your title, synopsis, runtime, genre, director, cast, ratings, and more.
For TV series, metadata is delivered at three levels: series, season, and episode. Each level requires its own metadata set. You can deliver localized versions in addition to the original language.
Title Metadata: MovieLabs MEC XML
Asset Manifest (MMC File)
Your MMC file maps all deliverables to the correct title and rights window. It tells Prime Video systems where each file goes. Without a valid MMC file, your assets cannot be matched to your title.
For TV series, the MMC maps assets at the episode level. Each episode’s video, audio, timed text, and episodic artwork must be referenced in your MMC file.
Playable Assets
Playable assets are the files served to customers when they press play. Every episode in your series requires its own complete set of playable assets.
Global Artwork
Your artwork appears on the title page and in search results. It is the first visual impression customers have of your series. TV series artwork operates at two levels: season and episode. Each level has its own required types and specifications.
Required Artwork Specifications
Trailer and Bonus Content
Trailers and bonus content help customers discover and engage with your TV series. You can deliver trailers at the series or season level and bonus features at the episode level. Each asset follows the same delivery and formatting standards as your primary playable assets.
Know Before You Go
All publishing requirement categories are accounted for at every episode level.
Metadata is delivered at the series, season, and episode level.
Content IDs (SKUs) match exactly across EMA Avails, MEC, and MMC files.
Avails are submitted at the episode level, not the series or season level.
Title metadata is in the MEC file, not the EMA Avails file.
All required season and episode artwork is delivered and meets Prime Video specifications.