Video Central

Quick Tip

Personalized artwork can make a measurable difference in how many customers watch your title. When customers see artwork featuring a cast member or theme they love, they are more likely to select and watch. A diverse variant set helps you reach audiences who might scroll past a generic hero shot.

Why Variants Matter

Customers connect differently with the same title. One viewer may be drawn to action scenes. Another may be a fan of a specific cast member. Variants let you deliver an image that resonates with each customer.

Benefits of Delivering Variants

Showcase different aspects of your title to attract a wider audience.
Highlight various characters, themes, and genres for different audience segments.
Feature different talent or cast members prominently.
Attract viewers drawn to specific performers.
Create a more personal viewing experience for each customer.

Default vs. Personalized Artwork

Default	Variants

Default Variants

Type	How It Works	Customer Impact	Assets Required	When to Use
Default Only	One image displays on the storefront for all customers	All customers see the same artwork	Single image per type	Minimum viable delivery
Personalized (Variants)	Custom artwork featuring different talent, scenes, and themes. Displays alongside the default image.	Each customer sees artwork matched to their preferences	Minimum 3 variants per type	Recommended for maximum reach

Variant Requirements

Follow these requirements when delivering variant artwork.

Requirement	Cover Art (16:9)	Poster Art (2:3)	Hero Art (16:9)	Notes
Minimum Variants	3	3	3	Required to activate personalization
Maximum Variants	20	20	20	Per artwork type and language
Recommended Variants	5 to 7	5 to 7	5 to 7	For most effective personalization
Resolution	3840 x 2160px	2000 x 3000px	3840 x 2160px	Must match the main artwork spec
File Size	10MB max	10MB max	10MB max	Same as default artwork

Best Practices for Effective Variants

Create variants that work as a set to maximize their effectiveness.

Emphasize depth, breadth, and diversity across your variant set.
Focus on themes such as romance, action, strong female lead, or specific talent.
Variants must meet all the same quality and compliance rules as your default artwork.
Avoid duplicating similar compositions across your variant set.
Variants will not appear to customers unless their preferred UI language version is available.

Thematic Category Examples

Use a range of themes to reach the widest possible audience. Here is an example set for a single title.

Variant	Theme Focus	Imagery Suggestion	Audience Segment	Notes
Default	Main marketing image	Primary hero shot or ensemble	All customers	Always required
Action	High-energy scenes	Chase, combat, or tension moment	Action viewers	Strong for male 18-35
Strong Female Lead	Female protagonist	Lead actress in key scene	Female viewers	Effective across genres
Romance	Relationship themes	Intimate or emotional scene	Romance viewers	Strong for drama and rom-com
Cast-Specific	Fan-favorite talent	Individual cast member prominence	Talent fans	Repeat for each major cast member

Localization for Variants

Localization is supported for all variant artwork types. Follow these guidelines.

Localization is highly encouraged if you deliver localized default artwork.
Deliver localized variants for each territory where you provide localized default artwork.
Customers will only see variants in their preferred UI language if that version is available.
Minimum variant counts and quality requirements apply to localized variants as well.

Know Before You Go

Send a minimum of 3 variants. Aim for 5 to 7 for best results.

Deliver Cover Art, Poster Art, and Hero Art variants for full personalization coverage.

Build your variant set around distinct themes, not slight variations of the same image.

Always verify that variant artwork meets the same quality standards as your default artwork.

Deliver localized variants whenever you deliver localized default artwork.

Remember: variants will not display unless the customer’s UI language version is available.

Personalized Artwork and Variants