Video Central

Content Rights Fields at a Glance

Your EMA Avails file contains fields that control every aspect of your title’s availability. Each field serves a specific purpose in the publishing workflow. The tables below show you which fields are required, optional, or conditionally required for each content type. Use these as your reference when building or reviewing your avails.

Publishing Requirements

All fields fall into one of four categories. Understanding these categories helps you prioritize your submission and avoid delays.

Category	Definition
Required	Your title will not publish without these fields for the applicable content type. Providing only required fields results in a basic customer experience.
Enhanced	These fields are not required for publishing. Providing them improves discoverability, placement, and the customer experience.
Conditional	This field is required only when specific conditions are met. The condition is noted in the field description. If the condition applies to your title, the field becomes required.
Not Used	Amazon does not use this field. You can leave it blank.

Core Identification Fields

These fields are required on every avail row, regardless of content type.

Important

DisplayName must match your assigned Prime Video PartnerAlias. WorkType accepted values are Movie, Season, Episode, or Supplemental.

Field	Definition	Movie	Series / Season	Episode
DisplayName	Your Prime Video PartnerAlias. Must match exactly.	Required	Required	Required
Territory	ISO 3166-1 country code where rights apply.	Required	Required	Required
WorkType	Content type: Movie, Season, Episode, or Supplemental.	Required	Required	Required
EntryType	Submission method: FullExtract or FullDelete.	Required	Required	Required
LicenseType	Rights model: SVOD, FVOD, EST, POEST, or VOD.	Required	Required	Required
FormatProfile	Format quality: SD, HD, or UHD.	Required	Required	Required
Start	License start date. Use YYYY-MM-DD or ISO 8601 format.	Required	Required	Required
ALID	Logical Asset ID (EMA v1.7+). Links rights to the fulfillment package.	Required	Required	Required

Title and Series Hierarchy Fields

These fields identify your content within the series, season, and episode structure. Requirements change depending on the content type you are submitting.

Field	Definition	Movie	Series	Season	Episode
TitleInternalAlias	Internal title for movie or episode identification.	Required	Not Used	Not Used	Required
SeriesTitleInternalAlias	Internal series title. Shared across all content in the series.	Not Used	Required	Required	Required
SeasonTitleInternalAlias	Internal season title. Used on season-level avails.	Not Used	Not Used	Required	Not Used
SeasonNumber	Numeric season number. Required for season-level avails.	Not Used	Not Used	Required	Not Used
EpisodeNumber	Numeric episode number within the season.	Not Used	Not Used	Not Used	Required
EpisodeCount	Total number of episodes in the season.	Not Used	Not Used	Required	Not Used
SeasonCount	Total number of seasons in the series.	Not Used	Enhanced	Not Used	Not Used

VAM and Collection Hierarchy Fields

Field	Definition	VAM	Collection
TitleInternalAlias	Internal title used for VAM identification.	Required	Not Used
SeriesTitleInternalAlias	Internal series title. Not applicable for VAM or Collection.	Not Used	Not Used
EpisodeNumber	Not applicable for VAM or Collection content.	Not Used	Not Used

Content ID (SKU) Fields

These fields link your content rights to your asset metadata and title metadata. A mismatch in any of these IDs will break the connection between your files.

Quick Tip

AltID, ALID, and ContentID must be identical across your asset metadata, title metadata, and content rights files. A single mismatch will prevent your title from being correctly linked.

Field	Definition	Movie	Series	Season	Episode
ContentID	Feature or episode identifier for metadata (EMA v1.7.x).	Required	Not Used	Not Used	Required
SeriesContentID	Series-level content identifier. Required in v1.6; optional in v1.7+.	Not Used	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+
SeasonContentID	Season-level content identifier. Required in v1.6; optional in v1.7+.	Not Used	Not Used	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+
EpisodeContentID	Episode-level content identifier. Required in v1.6; optional in v1.7+.	Not Used	Not Used	Not Used	Req in v1.6; Opt in v1.7+
SeriesAltID	Series-level alternate identifier. Required in v1.6; optional in v1.7+.	Not Used	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+
SeasonAltID	Season-level alternate identifier. Required in v1.6; optional in v1.7+.	Not Used	Not Used	Req in v1.6; Opt in v1.7+	Req in v1.6; Opt in v1.7+
EpisodeAltID / AltID	Internal ID for the feature or episode (EMA v1.6). Replaced by ALID in v1.7+.	Not Used	Not Used	Not Used	Req in v1.6; Opt in v1.7+

License and Rights Fields

These fields define the terms of your license and how your content is distributed.

Field	Definition	Category	Condition
LicenseRightsDescription	Specifies distribution type: SWP (Same Week Production) or SDP (Same Day Production).	Conditional	Required if not Library content.
End	License end date. Leave empty for open-ended rights.	Conditional	Required if using time instructions. Leave empty for open-ended rights.
GroupIdentity	Subscription tier or channel. Maps to ChannelIdentity in the API.	Conditional	Required for Prime SVOD or Channels. Your file will be rejected if present in a TVOD or FVOD License Type row.
Download	Enables offline download for subscribers.	Enhanced	Required if using the Download offline feature.
BrandingRights	Enables Featured Originals and Exclusives carousel placement.	Conditional	Required for Featured Originals and Exclusives carousel.
Exclusivity	Defines exclusivity terms for the title on Prime Video.	Enhanced	Set exclusivity terms when applicable.

Pricing Fields (TVOD Only)

These fields are required for all TVOD (EST/VOD) rights. They are not applicable for SVOD rights, with a conditional exception when SVOD content will be available for offline download.

Field	Definition	Category	When Required
PriceType	Pricing model type. Use NA, WSP, Tier, or Category.	Conditional	Required for all TVOD (EST/VOD) rights. Not applicable for SVOD.
PriceValue	Price amount or tier code. Format must match the PriceType value selected.	Conditional	Required for all TVOD (EST/VOD) rights. Format must match PriceType.
PriceCurrency	ISO 4217 currency code for the price value or SRP.	Conditional	Required when PriceType is WSP or SRP is populated.
SRP	Suggested Retail Price in local currency. Numeric values only.	Enhanced	Optional. If populated, PriceCurrency is required.
RentalDuration	Number of hours the customer has to start watching after rental.	Conditional	Required for TVOD (VOD) rights. Rental period in hours. Also required for SVOD when Download = Yes.
WatchDuration	Number of hours the customer can watch after playback begins.	Conditional	Required for TVOD (VOD) rights. Duration after playback start, in hours.

Pre-Order Fields

These fields control pre-order availability for your titles.

Field	Definition	Category	When Required
SuppressionLiftDate	Sets the EST start date visible to customers during the pre-order window.	Conditional	Required for POEST. Sets the EST start date visible to customers.
AnnounceDate	Date when the pre-order listing becomes visible to customers.	Enhanced	Required for pre-orders to display when the title goes live.
SpecialPreOrderFulfillDate	Optional override for the pre-order fulfillment date. Leave blank for all other license types.	Enhanced	Optional for pre-orders. Leave blank for all other license types.

Important

For full details on how to utilize the EMA Avail to deliver a pre-order, please visit Build Anticipation for Upcoming Titles with Pre-Orders.

Language and Localization Fields

These fields control which language assets are available in each territory.

Field	Definition	Category	When Required
AssetLanguage	Spoken language of the primary audio track. Identifies the intended audience language.	Enhanced	Spoken language of the intended audience.
LocalizationType	Localization type for the offer: sub, dub, subdub, or any.	Enhanced	Prime Video recommends appending modifiers directly in AllowedLanguages and HoldbackLanguage instead.
HoldbackLanguage	Language codes that must not be offered in this territory. Use RFC 5646 codes with optional :sub, :dub, :subdub modifiers.	Conditional	Required if you do not want to offer certain languages in a territory.
AllowedLanguages	Language codes that are permitted in this territory. Cannot be used with HoldbackLanguage in the same avail.	Conditional	Required if you want to offer only certain languages in a territory.
RequiredFulfillmentLanguages	Language codes that must be present for the offer to go live. If the assets are not available, the offer will not publish.	Conditional	Required if certain languages are needed for the offer to go live.

Caption and Accessibility Fields

These fields are required for US territory content.

Field	Definition	Category	When Required
CaptionIncluded	Indicates whether closed captions are included with the content.	Conditional	Required for US territory content.
CaptionExemption	Exemption code when captions are not included. Required if CaptionIncluded is false for US content.	Conditional	Required in US if captions are not included.

EMA to API Field Mapping

You can submit content rights as an EMA Avails file delivered through Aspera on Cloud or AWS S3 to Slate. If you use the Prime Video Avails API instead, this mapping matches your EMA field names to their API equivalents.