Rates Effective: January 1, 2026
Below are the current PVD (Prime Video Direct) Prime Subscription Rates for SVOD and AVOD.
SVOD Rates
Per Hour Rates Determined by Customer Engagement Ranking*
Revenue Rates per Hour Viewed |
|||
|---|---|---|---|
Territories |
Currency |
Minimum Possible Rate |
Maximum Possible Rate |
United States |
USD |
$0.01 |
$0.12 |
United Kingdom |
GBP |
£0.005 |
£0.08 |
Germany, Austria |
EUR |
€ 0.01 |
€ 0.07 |
France, Italy, Spain |
EUR |
€ 0.01 |
€ 0.15 |
Rest of Europe |
EUR |
€ 0.01 |
€ 0.07 |
Japan |
JPY |
¥0.5 |
¥10 |
Canada, Australia, New Zealand |
USD |
$0.005 |
$0.10 |
Mexico, Brazil, Latin America** |
USD |
$0.003 |
$0.10 |
Per Hour Flat Rates
Territories |
Currency |
Revenue Rate per Hour Viewed |
|---|---|---|
Rest of World |
USD |
$0.01 |
Per Hour Tiered Rates***
Revenue Rates per Hour Viewed |
|||
|---|---|---|---|
Tier 1 |
Tier 2 |
||
Territories |
Currency |
0-99,999 |
100,000+ |
India |
INR |
₹ 2.0 |
₹ 1.0 |
* Customer Engagement Ranking is the ranking of a title in relation to other Prime Video Direct ‘Included with Prime’ titles in that territory.
** Latin America: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela
*** The Tier applicable to a Title in any calendar month is based on the Cumulative Hours Viewed for that Title at the end of such calendar month. “Cumulative Hours Viewed” means the total Hours Viewed for a Title at the end of each calendar month during the period commencing on June 1, 2026 until December 31, 2026. The rates will reset on January 1, 2027.
AVOD Rates
Video on Demand
Territories |
Currency |
Revenue Rate per Hour Viewed |
|---|---|---|
United States |
USD |
$ 0.01 per Hour Viewed |
United Kingdom |
GBP |
55% of net advertising receipts |
Germany, Austria |
EUR |
€ 0.04 per Hour Viewed |
Linear
Territories |
Currency |
Revenue Rate per Hour Viewed |
|---|---|---|
United States |
USD |
50% of net advertising receipts |
United Kingdom |
GBP |
55% of net advertising receipts |
Germany, Austria |
EUR |
55% of net advertising receipts |
