Video Central

_{At Prime Video, we offer partners two comprehensive API suites designed to streamline content management and provide valuable business insights. These suites enable you to automate workflows, centralize catalog data, and gain deeper insights into your content’s performance.}

Content API Suite

The Content API suite allows content partners and vendors to send and retrieve updates across your content submissions. This suite is essential for partners who want to rely on automation and integration with their content supply chains to send us updates and receive real-time information about the service status of their content at Prime Video.

API	Key capabilities
Avails API	• Create, Read, Update, Delete and Validate content rights (avails) • Supports all functionality needed to manage your avails • Can be used interchangeably with EMA file delivery and Title Hub • Automate the avails submission process to reduce manual effort
Offer Status API	• Monitor avails offer delivery status via API retrieval • Retrieve status updates on offers (content rights) in real-time
Asset Status API	• Monitor asset delivery status via API retrieval • Track which assets have been successfully delivered • Identify missing or pending assets requiring action

Analytics API Suite

The Analytics API Suite provides eligible content partners with granular content and subscription performance data, enabling you to integrate Prime Video data with your own systems and gain deeper insights into content performance. Our Analytics end points are read-only, allowing you to retrieve data but not submit updates.

Successfully implementing these API endpoints requires strong technical and analytics capabilities. If you believe this solution aligns with your needs, please consult your Prime Video contact. For aggregated performance data and at-a-glance insights, we recommend leveraging Analytics Dashboards and Reports in Slate.

End Point	Key capabilities
Performance Dataset	• Delivers event-level data that enables granular data joins with your internal datasets and supports complex analysis • Provides XL files requiring sophisticated data processing capabilities • Enables custom performance reporting, engagement metrics, retention analytics, revenue and monetary data, and flexible data export options • Ideal for partners with technical resources to process granular data
Reporting	• Provides static CSV files containing content performance and earnings data for systematic ingestion on a recurring basis • Offers more detail than aggregate performance analytics dashboards but less granularity than the Performance Dataset API • Enables performance summary reviews, pre-defined aggregate metrics, and deeper sort/filter capabilities in Excel • Ideal if you want to analyze data beyond aggregate performance metrics but have limited technical resources for large-scale data processing
Financial Statement	• Provides actualized earnings statements after all payments, refunds, and other factors have been applied • Represents the authoritative source for partner payments on Prime Video and directly reflects your financial dashboard data in Slate • Enables detailed breakdown of bank deposits
Subscription Event Log	• Access event-level subscription data for customer journey tracking. Delivers append-only subscription events including Start, Renewal, Cancel, and autorenew status changes with anonymized customer identifiers • Track individual customer lifecycles and inter-tier movement. Monitor subscription events with detailed offer information including marketplace, billing type, payment amount, and promotional status • Built for data engineers with sophisticated processing capabilities. Provides daily CSV files via API only, designed for partners to consume granular data and perform analytics • Calculate core subscription metrics programmatically. Use event-level data to compute total subscribers, paid subscriptions, new enrollments, cancellations, and free-trial conversions

_{Getting Started}

_{You can easily onboard to our Prime Video APIs. Detailed information on how to onboard to each API suite is available in the}_{Onboarding guide}_{. Please note that the onboarding process for the Content API suite and Analytics API suite are separate.}

Any managed Prime Video partner is eligible to onboard to the API suites. However, successful API adoption requires the right technical infrastructure and development resources on your end to effectively integrate and use the API.

Technical requirements

Technical team with API integration experience and software developers familiar with APIs and HTTP protocols
Existing content management system capable of API integration with secure credential management for authentication
Infrastructure to handle API requests and responses programmatically, including processes to monitor API performance, handle errors, and test integrations before going live

For questions about which API suite is right for your organization, contact your Prime Video Contact or reach out via Contact Us.

_FAQs

The Content API Suite allows you to both send and retrieve information related to your content submissions, including avails management, asset delivery tracking, and automated notifications. This suite is designed for partners who want to automate their content submission workflow. The Analytics API Suite, on the other hand, is read-only and provides access to performance data from reporting dashboards. You can use the Analytics API Suite to retrieve engagement metrics, retention analytics, and revenue data, but you cannot send updates through these APIs. Both suites require separate onboarding processes.

If you’ve received your API credentials but need guidance on implementation, reach out to your Prime Video contact or via Contact Us to discuss your individual needs and circumstances. We can provide tailored guidance on:

How to authenticate using your credentials
Which API endpoints are most relevant to your workflow
Best practices for integration and testing
Technical documentation and code samples

Yes, you can use both methods simultaneously if needed. However, we recommend choosing the method that best fits your workflow to avoid confusion and potential duplication. If you’re managing a large content catalog or require frequent updates, the Avails API is typically more efficient. If you prefer manual control and have a smaller catalog, EMA Avails may be more appropriate. Reach out to your Prime Video contact to discuss which approach works best for your organization.