Prime Video Direct content providers: Licensing consideration and title review - Prime Video Tech Docs

Prime Video Direct content providers: Licensing consideration and title review

Last updated 2025-08-05

Important: All content submitted through Prime Video Slate is made available/licensed at the sole discretion of Prime Video, for each offer type (SVOD, TVOD, and so on) you submit. Prime Video is constantly refreshing our content offering and selection for customers. Content isn’t licensed indefinitely and may be removed at any time at the sole discretion of Prime Video.

Licensing consideration

Prime Video Slate helps content providers offer policy-compliant titles for streaming (“Included with Prime"/SVOD); rent/buy (TVOD); free, ad-supported video on demand (AVOD); or linear distribution (FAST) on Prime Video. For more information, see the Frequently asked questions section on this page.

Please note that submission of your content doesn’t guarantee that your title will be selected for licensing or published by a given date.

Unsupported content types

Prime Video doesn’t accept user-generated content, or other types of video that aren’t normally considered feature-length movies or TV shows. Additional content categories that are no longer accepted via Prime Video Slate may include (but aren’t limited to): Product reviews, product unboxing, compilation videos, news segments, vlogs, health videos, toy play, selfie/YouTube video (Tik Tok/reaction videos), home videos, slideshows, lectures, videogame play, tutorials, sermons, listicles (such as top-10 videos), ambient content, and misleading imagery.

Engagement standards

After a title is made available to customers, we continuously review performance metrics and viewing behavior (like buy/rent transactions, unique customer streams, or total hours) to determine which content is resonating with our customers. Content that fails to meet our engagement standards may be subject to removal or other restrictions based on territory and offer type.

We understand you invest a lot in your content and will provide you with visibility in your Slate portal if your title isn’t selected for licensing or removed from our catalog. Unless otherwise indicated, removed titles (or titles not selected for licensing) may not be resubmitted or appealed. All content is selected at the sole discretion of Prime Video, and we cannot provide additional details about why any specific title was or was not selected for licensing.

Frequently asked questions

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