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Artwork Specifications and Requirements

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Artwork Specifications & Requirements

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Publishing Requirements

All artwork you deliver for Prime Video falls into one of two categories. Knowing the difference helps you prioritize what to deliver first.

Category	What It Means For You
Required	Your title will not publish without these assets for the applicable content type. Providing only these assets will result in a suboptimal customer experience.
Enhanced	These assets are expected to provide a better customer experience. Without them, your title may display a fallback image or lose discoverability.

Important

Deliver all Required assets before expecting your title to go live. Enhanced Experience assets improve the customer experience, so include them. For example, episodic artwork is now a required asset, although not a publishing blocker. If not provided, our system falls back to the season cover when episodic artwork is missing. This suboptimal experience replaces unique, episode-specific artwork with a repetitive roll-down of the same season cover.

All Artwork Types at a Glance

Use this table to identify every artwork type, its publishing status, and its specifications. Deliver the right asset and avoid ingestion failures.

Artwork Type	Category	Why It’s Important	Aspect Ratio	Resolution
Cover Art	Required	Appears in storefront carousels, the primary surface driving title discovery and selections.	16:9	3840 x 2160px (4K)
Episodic Art	Required	Appears on detail pages alongside episodes, helping users visually distinguish individual episodes. The system falls back to season cover art if not provided, creating a suboptimal customer experience.	16:9	3840 x 2160px (4K)
Box Art	Required	Appears on Amazon.com retail search results, capturing customers browsing outside Prime Video.	Movies 3:4 / Seasons 4:3	1920 x 2560 / 2560 x 1920px
Poster Art	Required	Exclusively featured on mobile and in the Amazon Originals and Exclusives carousel, showcasing premium branded content.	2:3	2000 x 3000px
Hero Art	Required	Serves as the main background on detail pages, setting the visual tone behind all title metadata.	16:9	3840 x 2160px (4K)
Carousel Hero Art	Enhanced	The first thing customers see when opening Prime Video apps, offering maximum visibility and impact.	8:3	3840 x 1440px (4K)
Variant Art	Enhanced	Appears in browse where customers compare multiple titles, making it key for standing out among competitors.	16:9 or 2:3	Matches artwork type
Trailer and Bonus Art	Enhanced	Surfaces on detail pages under the “Related” tab, helping drive discovery of additional content.	16:9	3840 x 2160px (4K)
Title Art	Enhanced	Overlaid on the detail page background, giving the content its branded identity and visual recognition.	Flexible	2200 x 960px (PNG)

Universal File Specifications

These requirements apply to all artwork types unless noted otherwise. Meeting these specs prevents ingestion failures before they happen.

Specification	Requirement	Notes
File Format	JPG or PNG	No other formats are accepted.
Color Space	RGB	CMYK and other color spaces are not supported.
Maximum File Size	10MB per asset	Title Art files must be under 1MB.
Aspect Ratio	Must match specs exactly	Incorrect ratios cause ingestion failure.
Localization	Per intended language locale	Provide original-language or localized artwork for the intended territory. For example, pt-BR is required for Brazil.

Global and Region-Specific Delivery

Understanding how Prime Video handles global vs. region-specific artwork helps you reach more customers with the right content.

Global Artwork Delivery

Global delivery is the standard requirement. Global artwork delivery includes a language-LOCALE value but does not include a Region value.

With global artwork, customers see content matched to their UI language preference. For example, a customer in Canada with Spanish set as their UI language sees Spanish artwork. This works because the artwork was delivered with Spanish in language-LOCALE and without a Region value.

Region-Specific Artwork Delivery

Region-specific delivery is an exception for specific use cases only. It includes both a language-LOCALE value and a Region value.

Important

For Seasons and Movies, also provide at least one global artwork delivery per image type. This applies to box art, cover art, and poster art. If you provide a Region value, it blocks the global artwork in that region. If you omit it, the artwork is eligible globally.

Accepted Use Cases for Region-Specific Delivery

1. Compliance versions, such as omitting cigarettes in India
2. Region-specific originals branding, when allowed

Not Accepted

1. Region-specific extraneous text
2. Calls-to-action or marketing callouts

Language-LOCALE and Region Field Behavior

Use this table to understand how each field affects artwork delivery.

Field	Required?	What It Does
Language-LOCALE	Required	Identifies the language of the artwork. For example, pt-BR signifies Brazilian Portuguese.
Region	Exception	Identifies a specific territory. If provided, it blocks the global artwork in that region. If omitted, the artwork is eligible globally.

Right-to-Left Language Requirements

For Arabic or Hebrew user interface languages, overlay metadata and text appear on the right side of the display page. If you deliver right-to-left (RTL) hero artwork for these languages, use the correct language codes.

*Incorrect RTL artwork (text overlays obscuring part of the image)*

Language	Accepted Language Codes
Hebrew	he-IL
Arabic (preferred)	ar-AE (preferred). Also accepted: ar-DZ, ar-EG, ar-MA, ar-KW, ar-SY, ar-LB, ar-TN, ar-LY, ar-YE, ar-QA, ar-IQ, ar-SA, ar-BH, ar-JO, ar-OM, ar-TD, ar-DJ, ar-KZ, ar-MR, ar-PS, ar-SS, ar-ER, ar-SO, ar-IL, ar-EH, ar-SD, ar-KM.

Quick Tip

The only acceptable right-to-left (RTL) language codes are listed in the table below.

Delivering Artwork via MMC (Preferred Method)

Delivery via MMC Asset Manifest (MMC) is the preferred method for submitting artwork references. It is simpler to reference localized artwork in MMC. Unlike MEC, MMC has no reliance on title metadata.

You can use the MMC to ingest both original-language and localized artwork files by providing purpose, language, and region values.

Key MMC Fields for Artwork

Reference this table when building your MMC manifest for artwork delivery.

Field	Definition	Accepted Values	Usage
Inventory	Identifies all assets in the package	N/A	Required
Image / @ImageID	ID used to reference the image	N/A	Required
Purpose	Identifies artwork type and placement	boxart, cover, hero, carouselhero, poster, title, Variant	Required
Language	Identifies artwork language	Prime Video acceptable languages	Required
Width / Height	Pixel dimensions of the image	String (for example, 1920 / 1080)	Enhanced
AssetIntent (Type/SubType)	Restricts artwork to specific regions. Also required for variants.	Region / Country codes	Required for variants or region-specific artwork
AssetReference	Identifies whether an image is a variant	N/A	Required for variants
OtherIdentifier	Identifies whether an image is a variant	N/A	Required for variants
Namespace	Identifies that an image is a variant	Variant	Required for variants
Identifier	Differentiates a unique variant	Alphanumeric, underscore only, 20 characters max	Required for variants
PictureGroups	Groups images associated with a title	N/A	Required
PictureGroup / @PictureGroupID	References the parent Content ID	N/A	Required
Picture / PictureID	Required by XSD; not used by Prime Video	Value is ignored; can be blank	Required
ImageID	References the image throughout the MMC	N/A	Required
Experiences / @ExperienceID	Defines which title and galleries apply	N/A	Required
ALIDExperienceMaps / ALID	Maps content to experiences	N/A	Required
Presentations	Required for each set of conformed tracks	N/A	Required for AudioVisual; exclude for artwork-only delivery

MMC Partial Image Delivery

You can reference artwork files independently of other assets. You can also include them as part of a complete asset package.

1. Partial MMCs must only contain Inventory objects for assets included in the updated package.
2. Only declare Presentations when they contain assets present in the MMC Inventory and in the package.
3. When referencing artwork assets only, exclude Presentations from the MMC.
4. The ALID is the only ID that must match between an initial package and an updated package.
For sample XML files for partial MMC artwork delivery, visit the Sample File Repository.

How to Identify a Variant in Your MMC

Provide a default version of the artwork so that personalized variants can display. For example, if you submit en-US cover variants, Prime Video requires a default en-US cover asset. Deliver this default beforehand or in the same MMC as the variant delivery.

The same editorial requirements and technical specs apply as for Cover, Poster, and Hero art.
Variant artwork references are accepted only via MMC. Use either partial or full delivery. MEC references are not accepted for personalized art.

Delivering Artwork via MEC

MEC is primarily used for title metadata such as synopsis, actors, and ratings. It can also communicate artwork references.

When you use MEC for artwork delivery, an ArtReference field within the LocalizedInfo section must be present. This lets you reference multiple pieces of artwork for a single title. It also communicates metadata such as resolution, purpose, and language.

Key Rules for MEC Artwork Delivery

1. Language, filename, and purpose must be included within each LocalizedInfo section.
2. Align the language-locale for your artwork with the localized title metadata in a given LocalizedInfo section.
3. If you need artwork in a language that does not match the main metadata language, enter a second LocalizedInfo block.
4. The second LocalizedInfo block requires TitleDisplayUnlimited and Summary400 fields plus your ArtReference entries.

Key Metadata Fields for Artwork

Reference this table when building your MEC manifest for artwork delivery.

Field	Definition	Accepted Values	Usage
LocalizedInfo	Contains elements that may be localized	N/A	Required
@Language	Identifies artwork language	Prime Video acceptable languages	Required
@Region	Restricts artwork to a specific region	Country codes	Exception
ArtReference	References the artwork file	N/A	Required
@Resolution	Resolution of the artwork	String (for example, 1920 x 1080)	Enhanced
@Purpose	Identifies artwork type and placement	boxart, cover, hero, poster, title	Required

MEC Partial Image Delivery

You can use MEC to deliver artwork independent of title metadata. Add an md:Profile that relaxes parsing validations.
For sample XML files for partial MEC artwork delivery, visit the Sample File Repository.

Quick Tip

Use the profile value CM-IMAGE-1 to indicate an image-only MEC delivery.

Prime Video will not parse title metadata from the file when this profile is provided.

MEC Schema Errors

Knowing what causes common MEC schema errors helps you fix them before they slow down your delivery.

Error Message	Cause and How to Fix It
More than one instance of LocalizedInfo is provided for the same language.	There are duplicate LocalizedInfo blocks with the same type and region. Remove the duplicate block.
If providing Region values, one LocalizedInfo element for that language must apply for all territories (no Region override).	There is no region-less block for the language. Add a LocalizedInfo block for that language without a Region value.

Prime Video Policy

Prime Video requires that all content assets meet defined standards and specifications.

You might fail to provide an asset or deliver one that does not meet quality requirements. If so, Prime Video may source corrected or missing assets on your behalf.

You can submit your own corrected assets at any time. When you do, Prime Video removes the sourced assets and replaces them with yours. Customers see only your studio-provided files as long as they comply with Prime Video standards.

Know Before You Go

Use this checklist to confirm your artwork delivery is complete and accurate before submitting.

Deliver all Required assets before expecting your title to go live.

Use JPG or PNG format with RGB color space for all artwork.

Keep all files under 10MB. Keep Title Art files under 1MB.

Make sure aspect ratios are exact to prevent ingestion failures.

Provide localized artwork for any territory where your title metadata is localized.

Upload artwork files to Aspera or S3 and include references in your MEC or MMC.

Submit all artwork with the correct purpose value for proper placement.

Use MMC for simpler localized artwork referencing without title metadata dependency.

For region-specific artwork, always include at least one global delivery per image type.

For personalized (variant) artwork, always ensure a default version exists first.

Getting Started with Artwork Delivery