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Artwork Specifications & Requirements

Watch this video tutorial to understand the primary artwork specifications and requirements at Prime Video.

~4 min

Important

Publishing-blocking: Artwork that fails ingestion delays your title’s launch. The most common causes are incorrect aspect ratios and artwork that exceeds the 10,000px dimension limit. Double-check both before you submit.

Cover Art

Cover Art appears in browse carousels when customers view multiple titles at once. Deliver this asset for Movies, Movie Bundles, Seasons, and Episodes.

Content Type	Aspect Ratio	Resolution	File Size	Format
Movies	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG
Seasons	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG
Episodes	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG
Movie Bundles	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG

Additional Cover Art Rules

Color space: RGB.
Title treatment (movie title) must be present on all Cover Art.
Cover Art exceeding 10,000px on any side will fail ingestion.
Cover Art less than 480px on any side will fail ingestion.

Box Art

Box Art appears in search results. Movie Box Art and Season Box Art have different aspect ratios.

Content Type	Aspect Ratio	Resolution	File Size	Format
Movies	3:4	1920 x 2560px	10MB max	JPG or PNG
Seasons	4:3	2560 x 1920px	10MB max	JPG or PNG

Additional Box Art Rules

Color space: RGB.
Title treatment (movie or season title) must be present.

Poster Artwork

Poster Art appears in browse carousels when customers view multiple titles. Deliver for Movies, Seasons, and Movie Bundles.

Content Type	Aspect Ratio	Resolution	File Size	Format
Movies	2:3	2000 x 3000px	10MB max	JPG or PNG
Seasons	2:3	2000 x 3000px	10MB max	JPG or PNG
Movie Bundles	2:3	2000 x 3000px	10MB max	JPG or PNG

Additional Poster Art Rules

Color space: RGB.
Title treatment (movie or series title) must be present.

Hero Art

Hero Art serves as the main background on a title’s detail page, behind title metadata. Deliver it for Movies, Seasons, and Movie Bundles.

Content Type	Aspect Ratio	Resolution	File Size	Format
Movies	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG
Seasons	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG
Movie Bundles	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG

Additional Hero Art Rules

Color space: RGB.
Must be free of text unless text is part of the background scene (for example, a sign in the background).
Hero Art exceeding 10,000px on any side will fail ingestion.
Hero Art less than 480px on any side will fail ingestion.

Episodic Artwork

Episodic Art provides context for individual episodes without revealing spoilers. Each episode within a season must have a dedicated episodic thumbnail image.

Important

If you don’t provide a 16:9 thumbnail at the episodic level, each episode defaults to the season-level Cover Art.

Content Type	Aspect Ratio	Resolution	File Size	Format
Episodes	16:9	3840 x 2160px (4K)	10MB max	JPG or PNG

Episodic Art Rules

Color space: RGB.
Episodic Art is usually a still from the episode.
Must be free of text elements unless text is part of the background scene.
Must contain persons or objects representative of that episode.
Must not reveal plot spoilers.

Localization Requirements

Provide artwork for the language and territory where your title is published.

Provide original language artwork or localized artwork if required for your business line.
If your title metadata is localized, also provide localized Box Art, Cover Art, Poster Art, and Title Art.

Know Before You Go

Deliver Cover Art, Box Art, Poster Art, and Hero Art for all applicable content types.

Include the title treatment on Cover Art, Box Art, and Poster Art.

Keep Hero Art and Episodic Art free of text overlays.

Deliver a dedicated Episodic Art image for every episode in a season.

Use the exact aspect ratio for each artwork type to prevent ingestion failures.

Deliver localized artwork whenever your title metadata is localized.

Required Artwork Specifications