This section provides a brief overview of the content types, packaging, and localization requirements for distributing content in any territory where you’re licensed and/or approved.
Content types
Television/Episodic content
Prime Video uses the term television to identify content that is episodic in nature. Television content is organized by series, seasons, and episodes, as described in the followoing list.
- Series: This is the television show itself (such as “The Marvelous Mrs. Maisel”) and is the top-level distinguishing characteristic. Series are composed of one or more seasons, each with one or more episodes. It’s possible to group similar, but significantly different, content under a different series (for example, “The Best of SNL”). If you have specific questions about the best way to group titles, contact your Operations Account Manager.
- Season: These are collections of individual episodes within a particular series. This is a reflection of traditional broadcast season cycles. For shows that are non-episodic, collecting by broadcast year or production cycle (for example, “The Daily Show”) is recommended.
- Episode: This is the individual title that customers see. Episodes are sequenced with other episodes in a season.
Example
- Series: “The Marvelous Mrs. Maisel”
- Season: “Season 1"
- Episode 1: “Pilot”
- Episode 2: “Ya Shivu v Bolshom Dome Na Kholme”
- Bonus 0: “Bonus: Season 1 Official Trailer”
- Bonus 0: “Bonus: Season 1 Behind-the-scenes”
- Bonus 0: “An Inside Look at The Marvelous Mrs. Maisel”
- Season: “Season 1"
Movies
Prime Video uses the term movie to identify content that is standalone. “Movie” isn’t limited to titles with theatrical releases, specific runtimes, or a specific subject matter.
Examples of content that should be classified as a movie include the following:
- Feature films (more than 80 minutes runtime)
- Short films (less than 80 minutes runtime)
- Documentaries; educational or instructional content
- “Made for TV” or “Direct-to-Video” titles
Value-added material (bonus content)
See the Value-added material (VAM) instructions for television and for movies, respectively.
Service Level Agreements (SLAs)
Deliver all assets prior to the timelines detailed below. Unless otherwise specified, content is published at the start of the day in the eastern-most time zone of the territory indicated (for example, at 12:01 a.m. Eastern time in the U.S.).
The following table outlines a delivery schedule that must be adhered to in order to ensure your titles are published on time. SLAs are calculated based on availability date and time of the release territory. The SLAs below cover all deliverables, as well as redeliveries upon validation failure, unless specific agreements have been established. SLAs listed in contractual agreements supersede those listed here.
Delivery SLAs
| Content type | Avails | Asset packages | Asset redelivery |
| Library | 30 days | 14 days | 48 hours |
| SWP | 30 days | 24 hours | Immediately |
| SDP | 30 days | 5 hours | Immediately |
| Pre-orders | 7 days | 7 days | 48 hours |
Content type (such as SWP or SDP) can be specified in the avail License Rights Description column. EMA version 1.7+ is required for SVOD avails to specify content type.
| Acronym | Term | Definition |
| SWP | Same Week Production | New content released on Prime Video within a week of filming or completion of post-production work including localization, editing, and reviews.* Finalized assets are available more than 24 hours before window start. |
| SDP | Same Day Production | New content released on Prime Video within 24 hours of filming or completion of post-production work including localization, editing, and reviews.* Finalized assets are available less than 24 hours before window start. |
| Library | All content that has passed through the first run distribution cycle. |
* Post-production work, including localization/editing/reviews for titles with a window of more than 45 days between first distribution (such as theatrical release or television broadcast) and Prime Video release will not qualify any title as SDP or SWP.
Asset package refers to all files required to publish a title in a given territory. For different content types, these may include:
- Television
Video, audio, timed text, title metadata, and asset metadata are required. Series and season-level title metadata and season images are required to be delivered with the first piece of content to be published within a season. - Movies
Video, audio, timed text, image, title metadata, and asset metadata are required. Trailers are preferred, but not required.
