Artwork requirements

To promote titles with the best visual representation and to drive customer engagement, we highly encourage that all supported artwork types are delivered. The following table summarizes the required and recommended types of artwork for different forms of content.

• Required: If not delivered, the title will be blocked for publishing.

• Strongly encouraged: If not delivered, the title will publish with a fallback image or generic text based on metadata.

  	Movies	Series level	Season level	Episode level	Trailer & bonus
  Box art	Required		Required
  Cover art	Required		Required
  Poster art	Required		Required
  Hero art	Required		Required
  Title art	Encouraged		Encouraged
  Episodic art				Encouraged
  Trailer & bonus art					Encouraged

Important: To meet minimum publishing requirements, either original language artwork or artwork that has been localized per intended territory version (such as pt-BR for Brazil) is required for box art and cover art. If the main title has been localized in the metadata, localized box art, cover art, poster art, and title art are strongly encouraged.

• When present in artwork, title treatment must be clearly displayed and legible, even when shown on smaller devices. If not, an alternate must be created.
• Season-level images should contain the title treatment only, and no other additional text like season number or volume number.
• Prime Video sometimes adds an icon in the upper left-hand corner of the image for titles. To avoid overlap, we require that your images not include critical material in this area. The size of these icons varies depending on device.

• Episode-level images are expected for TV content, in addition to a separate season-level image. If you supply episode-level images, each episode within a season must have a dedicated image.

  • Episode-level images must be stills from that episode.
  • Episode-level images must contain persons or objects representative of that episode.
  • Episode-level images must be textless.
• Safe Zones: Avoid critical material in artwork safe zone areas. For more information, see the Required safe zones section in Artwork specifications.

The following guidelines apply to all in-app artwork.

• Logos or callouts. The following elements are not accepted: Bugs, logos, registration marks, and watermarks. On-screen text, including credits and subtitles. References to other formats or format-specific logos (“Now on DVD,” Blu-ray logos, and so on). Studio or network logos. Callouts to external websites, other distribution platforms, or theatrical release dates.
  
• Images containing realistic/non-stylized or life-like depictions of deceased human characters (actual or fiction) aren’t permissible for cover art or primary marketing graphics.
  
• Borders. When your image is scaled, borders may partially or completely disappear.
  
• Sex and nudity. Avoid nudity or sexually suggestive content, images where private parts are not fully covered, and blatantly seductive or prurient poses and gestures.
  
• Adult language. Avoid adult content and adult or profane language in titles.
  
• Legibility. For all artwork types, avoid borders. Outlines, overcrowding, small text, extra padding, letterboxing, or pillar boxing to fit artwork to spec makes artwork look inconsistent and inaccessible.
  
• Drugs. Avoid images that contain drugs or that depict drug or alcohol use.
  
• Violence. Avoid images of someone harming or fighting another individual, guns, or other weapons. Avoid graphically violent, gory, bloody, gruesome, or scary imagery.
  
• Spoilers. Don’t include spoilers for the plot of the episode. For elimination-based reality TV shows, try to keep the competitors’ identities obscured as much as possible as the season progresses, so as not to reveal winners/losers.
  
• Cultural aspects. Avoid political symbols or religious symbols that could offend any culture or religion.
  
• Weapons. Avoid images of someone harming or fighting another individual, guns, or other weapons. If artwork containing a weapon can’t be avoided, weapons shouldn’t be pointed directly at the viewer or an individual in the image. Depictions of realistic firearms are permitted, provided that they are not:
  
  • Dominant on the creative
  • Depicted in a violent manner
  • Shown aiming at another person through a scope or sight
  • Directed toward the customer
  • Shown as in use, firing, or having been used (for example, bullets visibly exiting the weapon, smoke or other residue shown around the barrel)
  • Handled by a minor

  Non-violent depictions of unrealistic firearms or fantasy weapons, including fantasy/Sci-Fi firearms such as ray-guns and phasers, is allowed.

  Other weapons: Artwork may feature depictions of realistic bladed weapons such as swords, knives, bows and arrows, and similar weapons (that are not firearms) if the weapon isn’t bloody, or used in a violent or threatening manner, and if it is contextually relevant to the offer. Weapons shouldn’t be dominant on the creative.

• Photosensitive callouts. Photosensitive seizures might be caused by static images as well as animation. The mechanism for this is poorly understood but is believed to be linked to “gamma oscillations” set up in the brain. These brain oscillations differ from other kinds of neurological responses believed to cause photosensitive seizures. Stripes and patterns are typical of images that create problems and have been the most studied. There’s the potential for causing harm if there are more than five light-dark pairs of stripes in any orientation. They can be parallel, radial, curved or straight, and might be formed by rows of repeating elements.