What You’ll Learn
- The specifications our for five enhanced asset types.
- Rules and placement guidance for each asset.
- Best practices for Title Art legibility and impact.
- Movie Bundle Title Art specifications.
📌 Did You Know? Delivering Carousel Hero Art can significantly boost your title’s visibility. This is the first image customers see when they open Prime Video. A compelling, well-composed image in this placement drives more clicks and more viewing. |
Carousel Hero Art
Carousel Hero Art appears in the first container customers see when they open Prime Video apps. It is one of the most visible placements on the platform.
Content Type |
Aspect Ratio |
Resolution |
File Size |
Format |
|---|---|---|---|---|
Movies |
8:3 |
3840 x 1440px |
10MB max |
JPG or PNG |
Seasons |
8:3 |
3840 x 1440px |
10MB max |
JPG or PNG |
Placement rules for Carousel Hero Art:
- Color space: RGB
- Must be free of text elements unless text is part of the background scene.
- The left side is reserved for UI overlay, metadata, and marketing messaging.
- Place your key visual details on the right side of the image.
Title Art
Title Art is the rendered version of your title’s logo. It appears on the title’s detail page against a dark background.
Title Art best practices:
- Use bright, high-contrast colors that stand out against dark backgrounds.
- Horizontal title art is recommended over stacked versions when both are available.
- Stacked versions are often illegible at smaller sizes.
- Do not include branding, cast names, or additional details.
- Crop from all sides to remove unnecessary whitespace.
- Avoid small text. It will be difficult to read on mobile devices.
Trailer and Bonus Artwork
Trailer and Bonus Art is a thumbnail that captures the context for your trailer or bonus content. It helps customers identify what they are about to watch.
When delivering multiple pieces of bonus content or trailers, individual thumbnails ensure the customer understands what they are watching.
Content Type |
Aspect Ratio |
Resolution |
File Size |
Format |
|---|---|---|---|---|
Trailers |
16:9 |
1920 x 1080px |
10MB max |
JPG or PNG |
Bonus Content |
16:9 |
1920 x 1080px |
10MB max |
JPG or PNG |
Trailer and Bonus Art rules:
- Color space: RGB
- Usually a still from the trailer or bonus material.
- Must be free of text elements unless text is part of the background scene.
Movie Bundle Required Artwork
Movie Bundles require a distinct visual approach that helps customers recognize bundled content at a glance.
Movie Bundle Specifications
Asset |
Aspect Ratio |
Resolution |
Notes |
File Size |
|---|---|---|---|---|
Bundle Poster Art |
2:3 |
2000 x 3000px |
Required for all bundles |
10MB max |
Bundle Cover Art |
16:9 |
3840 x 2160px |
Required for all bundles |
10MB max |
Bundle Title Art |
N/A |
1000 x 400px |
Fully cropped, PNG |
1MB max |
Movie Bundle Design Rules:
- All visual elements are burn-in.
- Title Art color must be monochrome white.
- Text below the title must use Ember Modern Display (Regular) in white (#FFFFFF).
- Follow the PSD template for text placement.
- Color fill (tile background) must be the prominent color of the artwork.
- This color also applies to the light edge using the Bevel and Emboss effect on the Artwork area layer.
- White, very bright, black, or very dark colors are not acceptable for the fill.
- Main artwork must follow spec placement: top of Poster Art or right side of Cover Art.
- Cover Art and Poster Art safe zones apply to bundle artwork.
Movie Bundle Background Art Categories
Background art requirements depend on the type of bundle you are creating.
Bundle Type |
Example |
Background Art Approach |
Characters Shown |
Template |
|---|---|---|---|---|
Single franchise |
Rocky |
One unified artwork featuring the main character(s) |
1 main character |
Standard |
Multi-cast franchise |
James Bond |
2-up background artwork template |
Up to 2 characters from different actors in the central role |
2-up template |
Multi-cast different franchise |
Rocky/Creed |
Up to 2-up characters or scenes from different franchises |
Up to 2 characters or scenes |
2-up template |
Quick Tips
- Deliver Carousel Hero Art to secure the highest-visibility placement on the Prime Video home page.
- Place all key visuals on the right side of Carousel Hero Art. The left side is reserved for metadata.
- Save Title Art as PNG with a transparent background.
- Use horizontal Title Art over stacked versions whenever possible.
- Download the PSD template when creating Movie Bundle artwork.
- Keep all optional artwork free of text overlays unless text is part of the scene.
