Artwork

Artwork is a key way for customers to discover and interact with your content on Prime Video as these assets are surfaced in search, browse, and in the title display page. The topics linked here provide everything you need to know about preparing your artwork assets for use in Prime Video.

• Artwork specifications
  Describes the different artwork types and technical specifications we accept.
  
• Artwork requirements
  Review the publishing requirements, editorial requirements, and restricted content elements that will best promote your titles.
  
• Artwork delivery
  Learn how to deliver artwork assets in Global specifications using Media Entertainment Core (MEC) and Media Manifest Core (MMC) industry-standard XML schemas designed by MovieLabs.
  
• Personalized artwork delivery (variants)
  Tailor variations of cover, poster, and hero artwork to highlight images that are most relevant to each customer’s content preferences.
  
• Artwork templates
  Download templates for artwork.
  
• Frequently asked questions (FAQs)
  Get answers to the most common questions about artwork.

Additional promotional materials

In addition to the artwork assets identified in these links, some SVOD Prime contracts may include requirements for promotional materials to support supplemental marketing channels. If necessary, you will be contacted prior to the title launch with instructions to upload these materials separately. For more information, view the technical specifications for this type of artwork (English only).