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Value-added Material (VAM)

Seasons are often composed of both regular episodes as well as bonus or promotional content such as trailers, previous season recaps, behind the scenes, etc. This Value-added Material (VAM) is structurally identical to an episode. It's a discrete video package that belongs to season/series hierarchy. Just like a regular episode, they require a metadata delivery. The special requirements for VAM metadata are as follows:

  • Parent/@RelationshipType   The relationshiptype value must be ispromotionfor to indicate that the content is VAM. The rest of the Parent tag must also be included to identify the season that the VAM belongs to.
  • Worktype value should be set to promotion.
  • Sequence Numbers should be provided for VAM content. Prime Video reserves the right to re-order VAM content to provide the best customer experience.


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