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New experience

Customers

Switching to the Global Spec will enable Prime Video to offer all worldwide customers the widest possible selection of content with a flexible, multi-lingual playback experience.

Eliminates duplicates and expands localization

Current experience
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New experience
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Partners

Benefits

  • A single semi-textless video source is required eliminating additional video for worldwide delivery.

  • Better discovery of your content by removing duplicates.

  • Cross market localization (subs and dubs) accessibility (where rights permit).

  • Movielabs' industry standard specifications.

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