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  • VOD delivery onboarding
  • Business-specific requirements
  • Availability and delivery
  • Prime Video packaging summary
  • Packaging requirements — US/UK/DE/JP (Classic)
  • Packaging requirements — All other territories (Global)
  • One Catalog
  • Technical asset requirements
  • Sample files
  • Ratings, languages, and genres
  • Frequently Asked Questions (FAQs)
  • Video tutorials
  • Video Central API
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New experience

Customers

Switching to the Global Spec will enable Prime Video to offer all worldwide customers the widest possible selection of content with a flexible, multi-lingual playback experience.

Eliminates duplicates and expands localization

Current experience
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New experience
Image of new localized experience

Partners

Benefits

  • A single semi-textless video source is required eliminating additional video for worldwide delivery.
  • Better discovery of your content by removing duplicates.
  • Cross market localization (subs and dubs) accessibility (where rights permit).
  • Localized trailers will become available which will make for a better customer experience and higher engagement with titles.
  • Movielabs' industry standard EMA avails drive cross market offers on a worldwide basis.
  • Simplified worldwide content offers.
Conceptual graphic showing all marketplaces merging into a single delivery

Delivery impact

Depending on which marketplaces you have been delivering for, the impact to your required deliveries will vary. The following is a brief overview of the expected changes and you can expect expanded details in the near future:

  • If you have been delivering for Classic Marketplaces (US, UK, DE, and JP) only, you will need to be onboarded to the Global Spec.
  • If you deliver to Global and Classic Marketplaces, you will need to transition to Global only deliveries for all territories.
  • If you are already delivering to Global Marketplaces only , this change will have minimal impact to your delivery process.

 

CURRENT

FUTURE

Feature

US

UK

DE

JP

Global

All Regions

Texted master

 

Dynamic fulfillment
enables regional cuts

Semi-textless master

 

 

 

 

Separate 4K UHD/HDR title required

 

Not needed

Descriptive audio support

 

Discrete dubbed audio support

 

 

1

 

Timed text

 

Discrete forced narratives

 

 

 

 

Discrete dub cards

 

 

 

 

Burned-in dub cards

 

MMC XML manifest

 

 

 

 

MEC XML metadata

 

 

 

 

Amazon XML metadata & manifest

 

Not accepted

Amazon XLS metadata

 

Not accepted

File naming convention

 

No restrictions

Discrete VAM for TVOD, regionalized VAM

 

 

 

 

4X3 Images

 

16X9 Images

 

 

 

 

Auto title matching and single customer offer detail page

 

 

 

 

 

Localized detail pages and box art by language preference

 

 

 

 

 

Localized trailers

 

Market-specific compliance cuts or title branding

Cross-market language accessibility (dubs and subs)

 

 

 

 

 

EMA Avails

Distinct offers by region

Worldwide content offers

 

 

 

 

 

Single detail page for Prime Video Direct customers

 

 

 

 

 

Rent, buy, pre-orders, language holdbacks & bundling

 

Cross-market data sharing

 

 

 

 

1 Only one additional language supported.

Important workflow changes

With this catalog change, we will be surfacing all delivered secondary localization assets (timed text and dubs) across all licensed territories unless specified otherwise in the EMA Avails file. If you want to block an asset in any region, a holdback needs to be placed in the EMA upon delivery of the asset. Please refer to Content rights under Language Fields for detailed instructions.


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