This article details the requirements specific to Prime Video Channels partners who require one or more live linear feeds. To ensure customers are presented with the best experience, please follow the guidelines provided.
Amazon works with the linear aggregator Gracenote, who feeds through linear images, metadata, and schedules to the Prime Video catalog. At the start of each Channel Onboarding, your Prime Video operational contact will ask you to confirm whether you're already providing linear metadata, schedules, ratings, and images to Gracenote. In parallel, we ask Gracenote to confirm if they're able to source your information on time. Gracenote can source these deliverables from you, or occasionally they can source from another entity.
To manage a linear feed, Prime Video requires that partners send images, ratings, metadata (e.g., title and short synopsis), and broadcast schedules to Gracenote:
To set up a new linear feed, Prime Video operations requires several inputs to ensure a consistent customer experience.
|BenefitID||Corresponds to the individual Channel to which customers can subscribe and with which this feed will be associated. Your operational contact provides you your BenefitID during onboarding. If you have multiple Channels, you will have multiple BenefitIDs, and you may have multiple linear feeds per BenefitID. You provide this input in the GroupIdentity column in your avails (LicenseRightsDescription for EMA 1.6).|
|Channel Display Name||The customer-facing name of the linear feed. This displays to customers who access your feed on Prime Video.|
|Territory||The territory in which this linear feed is available (e.g., US, FR, DE). This must align with the terms of your commercial agreement with Prime Video.|
|Fallback Logo||A black and white logo for your linear feed that Prime Video displays in the absence of a delivered image. This must be a 1600x1200 dimension image in .JPEG or .SVG format.|
|Fallback Rating||The most restrictive rating for content that airs on your linear feed which Prime Video will display in the absence of a delivered rating. This helps to prevent young customers from seeing mature content without being PIN prompted.|
|Gracenote ID and GVD ID||The two IDs necessary to connect Gracenote inputs to your linear feed (e.g., GNxxxxxxxx).|
|Merchandising Information||Preferences for how you want to display your carousel on your Channel’s collection page. We require your desired carousel ordering so we can set up your page as intended.|
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