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Prime Preferred Vendor Program

Preferred Prime Fulfillment Vendor logo

The Prime Preferred Vendor Program is an exclusive curated vendor content supplier program with preferred status aimed at optimizing asset delivery for our content partners, while raising the bar on quality for our streamers. Approved participants of the program will be allowed to display the Preferred Vendor badge (see Use of Prime Video Preferred Vendor Program Logo/Badge). Our Preferred Vendors are subject to an extensive evaluation of technical abilities and excellence in project management, which ensure their ability to adhere to the Prime Video specifications, requirements, and raise the bar on quality. The performance of our Preferred Vendors are regularly monitored to ensure consistent top-notch quality of their services.

Usage of the Preferred Vendor badge is granted only to those designated by Amazon as Prime Preferred Vendors under the conditions stated in Use of Amazon Marks within our Terms of Use.

Program conditions

Our Prime Preferred Vendors must adhere to the following:

  • Adopt and adhere to all delivery requirements and tooling; and
  • Consistently maintain key performance metrics (outlined in the grid below).

Prime Preferred Vendors agree to consistently meet the following performance measurement. Note that Prime Video reserves the right to regularly audit these KPIs and apply any changes as necessary. Affected Preferred Vendors will be notified of these changes prior to implementation. KPIs are weighted average and will be calculated and published for each Preferred Vendor on a quarterly basis.

KPI Requirement Period Type Definition
First Pass Yield ≥98% Quarterly Fulfillment Defect-free asset/Total assets checked by Prime Video QC
Critical CX Defect ≤1 Quarterly Fulfillment "Critical" defects impacting Prime Video customer experience
Localization MQM ≥ 95% Quarterly Localization Linguistic QC MQM Score

Prime Video reserves the right to make changes to these conditions. All affected vendors will be notified of any such change as stated in the Terms of Use of this program.

For details on quality defects and criticality, see Prime Video Quality Checks.


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